Site Launch: PRBeam.com for $99 Press Releases

Yesterday, I launched my newest Web site, the first HTML/CSS based site I’ve designed in several years. I decided not to use WordPress as my content management system for PRBeam.com, my $99 press release promotional Web site, due in part to some recent hackings that have taken place with WP.

Those problems are now behind me, but it left a bitter taste in my mouth. Besides, with HTML I can keep my six static pages in place and leave it at that. No temptation to add a blog post and dilute my freelance writing message found here. I’m still tweaking the site to make it render nearly the same to viewers across major browser platforms; it actually looks better in Chrome and IE than it does in Firefox. Go figure.

Of course, PRBeam.com is not an end to itself. I’m hoping that it translates into new business for me while allowing small business operators to find an experienced press release copywriter who can give them what they need for less. Under my current arrangement, customers will receive a newsworthy press release for up to 400 words and distribute it themselves.

And I’m advising these same customers to use a quality distributor and to disseminate their news carefully. SEO is certainly important as is targeting your news release to the right people. Print newspapers are fading fast, but many journalists have transferred what they do to the Internet. Those people may be interested in your news too, using your release as a jumping-off place for a fresh article.

So where is my own press release announcing my press release service? I’m actually going to wait until June to publish it so that I can tend to the needs of my customers first. Besides, if PRBeam.com is a raging success, I might want to tweak that $99 offer or add a distribution option. Stay tuned!

AntiVirus For WordPress Detects Mischief

I have several blogs under my management, each of which is underpinned by WordPress (WP), the content management system. I have extolled the virtues of WP for several years now, glad that I abandoned Blogger for this particular arrangement.

But, WP isn’t without its share of problems, most notably its vulnerability to being exploited. Many of the updates accomplished over the past few years were rushed into place when a security issue was suddenly uncovered. A quick patch and your WP was updated; your blog safe as long as you took security problems seriously and uploaded the changes.

Google SERPs

Recently, I uncovered a problem with one of my blogs that would not have been discovered had I not stumbled upon it in the first place. It seems that some of the descriptions in Google’s SERPs had been changed from article snippets to describe porn terms.

If you are not sure what I mean, do a site search (site:yoursite.com) to see the two-three line description of what your articles are about. That description should match the article, but in the case of this website some of the filthiest terminology has replaced what should be there. Yes, you have to add a dirty word to find out if your SERPs have been hacked, but include the word porn and you’ll know for sure (site:yoursite.com porn).

Frantic, I began to search the internet for answers but found very little support. Google’s site, as usual, wasn’t much help as they explained that such descriptions are generated from the website. Which got me thinking: could there be a bit of malicious code embedded in that blog? Might that code be messing with the SERPs?

AntiVirus Plug-in

Cutting to the chase, I turned to the AntiVirus For WordPress plug-in developed by Sergej Müller for help, thinking that a rogue comment got through. Turns out that my comment files were fine, but the plug-in turned up a problem with coding in the sidebar. Specifically, “AntiVirus” scans through your WordPress theme to detect problems and it was the sidebar.php file that was shown to be infected.

Isolating the problem, I discovered that a script used to rotate ads was infected. This script was built by a web designer so we removed it (from my client’s blog) and ran the virus check again—all clean. My client will work with his designer to make sure that the replacement code passes muster.

The SERPs still reflect the other junk, but I’m sure within a few days the site the problem will pass when Google Bot crawls the site. Thankfully, most visitors wouldn’t see the problem in the first place and, if they should click on the description, they’d still be able to see the blog’s pages as normal.

Whacking Mischief

Still, who wants to have their site associated with porn? Plus, you have to wonder if such mischief would eventually cause your pages to sandboxed by the search engines. Ouch.