Wolfram Alpha, The Only Search Engine You Need?

Okay, I missed the long awaited release of Wolfram Alpha, the all new search engine that has been creating tons of anticipatory buzz for several months now, but not by much: it was quietly rolled out on Friday night with the official launch scheduled for today.

I first heard of the search engine this past January and immediately became intrigued by what it promised to do. However, given the previous great Cuil failure, I approached Wolfram Alpha’s release with a bit of trepidation, fearing that the hype would lead to a major disappointment. I’m happy to report that Wolfram doesn’t disappoint, in fact I think it’ll supplement Google search in the minds of many web users.

My Review, Just A Preview

Just to let you know, I have yet to spend endless hours on Wolfram so my review is from a “first look” perspective. Over an extended period of time I’ll gradually examine what Wolfram has to offer before offering up a full review, meanwhile I’m sure you’ll be reading a lot about this search engine elsewhere over the coming days.

For hardcore search engine geeks — that would be anyone who long ago embraced Google search as their default search engine of choice — the question that comes up with Wolfram is why do we need a new search engine? Well, we don’t but I’m a firm believer in competition and I also think  that there is room for improvement/refinement with all of our favorite online tools including Google search.  Google Squared was just released which, from what I’ve heard, will provide similar results as Wolfram.

Your Computational Search Engine

Wolfram approaches search differently from basic Google search in that if you enter a term you aren’t going to be served up an endless number of pages which may or may or may not have anything to do with what you’re looking for. Nor will you be subjected to endless contextual ads at least not initially.

For example, when I entered the term “New York” in the search bar, the results served up were for New York City, listing the city’s population, the population of the metropolitan area, a map of the 48 contiguous United States pinpointing New York’s location, local time, current temperature and elevation. Click on a couple links and you can see satellite imagery of the city and retrieve coordinates. And, if you really meant New York State instead of the city, one additional click can bring you information about the state.

Keep Your Queries Simple!

In short, Wolfram Alpha is a computational knowledge engine, one that serves up math based answers. So far I’ve discovered the simpler the query submitted, the better for getting spot on answers.

For example, if your question is, “How many miles from New York to Miami?”  you’ll get “Wolfram|Alpha isn’t sure what to do with your input” as your answer. However, if you make your query simple such as “distance New York Miami” you’ll get an answer. So, keep it simple and Wolfram will be able to serve up the correct answer.

If you’re looking for additional takes on Wolfram Alpha, then I suggest you start with Wolfram Alpha, Google ‘rival’, launches or Wolfram Alpha: Wikipedia Killer? for some good reads.

Despite Deep Recession, Google Plows Forward

Google Makes Money; No News There

Despite being embroiled in the middle of the worst global recession of our generation, internet giant Google continues to make money although not at the feverish pace of just a few years ago. Still, with its income up by 8% in the first quarter of the year, the company is in an enviable position.

As usual.

Once Again Google Performs Admirably

Analysts had been expecting Google to taper off, but the first quarter figures show that if any company can weather the current storm, then that would be Google.  Revenue did slip compare to the fourth quarter of 2008, but given that the worst of the recession didn’t settle in until after the first of the year, Google’s performance is admirable.

Google still makes a big bundle off of AdWords (advertisers) while not quite a few webmasters are still raking in big bucks with AdSense (publishers).  Google’s advantage is that the company basically owns web search which allows it to serve up ads to most everyone who logs on. Given that its algorithm is almost always spot on, Google remains an attractive and relatively cost effective way for businesses to get the word out.

Chairman Eric Schmidt Speaks

Relating to its most recently quarterly performance, Google Chief Executive Officer Eric Schmidt had this to say: “Google had a good quarter given the depth of the recession–while revenues were down quarter over quarter, they grew 6% year over year, thanks to continued strong query growth. These results underline both the resilience of our business model and the ongoing potential of the web as users and advertisers shift online. Going forward, our priority remains investing for the long term to drive future growth in our core and emerging businesses.”

Has Google’s Ad Income Peaked?

Some analysts fear that Google’s ad income may have peaked, but we’ve been hearing them say this for years. Clearly, advertising dollars are harder to come by, but given that newspaper advertising continues to dry up and internet traffic is still expanding, I’m sure that Google will find a way to keep moving forward. Should the economy begin to recover this year, then advertisers will come back, adding more fuel to the Google fire.

What About Twitter?

It is no secret that Google is interested in buying Twitter, given that site’s rapid growth and its threat as a search engine. Personally, I have found that using Twitter Search yields some amazing results, a great way to connect with people who are discussing topics of interest to you and in real time too.

Though I don’t use Twitter Search as much as Google Search, even an incremental shift by users can shift search traffic.

Google will pay handsomely for Twitter and they’ll figure out a way to monetize the site.   I could see Google incorporating the feature’s of Twitter Search into its own toolbar, but I also could see them leaving Twitter alone and running ads along the side of these results.  Maybe Google would do both.

Returning to Their Roots

As far as the rest of the web is concerned, the other internet giants will continue to work to make their business models more efficient. Now that EBay has sold StumbleUpon and has an Initial Public Offering (IPO) in the works for its Skype internet telephony unit, they’ll be returning to their core business of managing online auctions and internet retailing.

I expect that other businesses will be doing the same thing — dumping unrelated subsidiaries to concentrate on what they do best. In this economy, returning to your core seems like the wisest (and safest) move to make.