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	<title>Matt&#039;s Musings &#187; shopping</title>
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	<description>The random thoughts of Matt Keegan, writing style.</description>
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		<title>Lending My Expertise To Internet Startup Bestcovery</title>
		<link>http://www.matthewkeegan.com/2009/07/03/lending-my-expertise-to-internet-startup-bestcovery/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=lending-my-expertise-to-internet-startup-bestcovery</link>
		<comments>http://www.matthewkeegan.com/2009/07/03/lending-my-expertise-to-internet-startup-bestcovery/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 08:35:25 +0000</pubDate>
		<dc:creator>Matthew C. Keegan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Bestcovery]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[Kamran Pourzanjani]]></category>
		<category><![CDATA[online comparison]]></category>
		<category><![CDATA[PriceGrabber.com]]></category>
		<category><![CDATA[shopping]]></category>

		<guid isPermaLink="false">http://www.matthewkeegan.com/?p=1538</guid>
		<description><![CDATA[Writing two car blogs as well as being the automotive columnist for a pair of regional magazines seems to be working to my advantage of late. I&#8217;ve been blessed with one new client and am also now a contributor to Bestcovery, an internet product rating site launched in November 2008 by Kamran Pourzanjani, who was [...]]]></description>
			<content:encoded><![CDATA[<p>Writing two car blogs as well as being the automotive columnist for a pair of regional magazines seems to be working to my advantage of late. I&#8217;ve been blessed with one new client and am also now a contributor to Bestcovery, an internet product rating site launched in November 2008 by Kamran Pourzanjani, who was the co-founder and former CEO of PriceGrabber.com.</p>
<p><img src="http://www.matthewkeegan.com/images/bestcovery.jpg" alt="Bestcovery" hspace="12" vspace="12" align="right" />Early last month, a representative of <strong><a title="Bestcovery" href="http://bestcovery.com/">Bestcovery</a></strong> contacted me and asked if I&#8217;d be interested in writing product reviews for their site. After carefully examining several reviews and digging around for more information about the company, I agreed to share my knowledge about the specific cars and products and am now one of the contributing experts to their Automotive category (see <strong><a title="Matthew C. Keegan" href="http://bestcovery.com/user/428">profile</a></strong>).</p>
<h3>Referral Traffic With Possible Financial Rewards</h3>
<p>The short term upside for me is that I gain some additional exposure as the articles I write are attributed to me with a link back to one of my blogs. A financial aspect comes to those who are promoted to Category Managers (CM) in the form of incentives and gift cards. I&#8217;m not at liberty to divulge specifics, but the opportunity for financial compensation takes second place to referral traffic and web exposure for me personally.</p>
<p>Most of the topics I cover are ones that I develop myself although Bestcovery will send “requested best” notices from time to time to see if I can cover those as well. In addition to writing articles about the best big pickup trucks and muscle cars I agreed to write about best car rental companies and best auto insurance companies. The latter two required additional research on my part, but I agreed to take them both because they are subjects I am familiar with. For those topics where I don&#8217;t believe I can lend my expert opinion I turn those down with no pressure from Bestcovery.</p>
<h3>How It Works</h3>
<p>You can find additional details about Bestcovery on their site and contact them if you are interested in becoming an expert. In general when you do select a topic you need to come up with a title which always starts with best and goes something like this – <em>Best of the Big Boy Pickup Trucks</em>. I find using a bit of creativity with your headline helps as that attracts visitors to your review. Then, you can include as many as five bests, choosing one to be your top finisher.</p>
<p>Admittedly, there are times when a clear winner isn&#8217;t always easy to determine, but that is what makes this site interesting – you have to rank in your own mind where a product places. Don&#8217;t worry, if readers don&#8217;t like what you wrote they can leave a comment telling you that. That&#8217;s okay, I stick to my guns by sticking with my list of finishers no matter what others may think.</p>
<h3>Just Getting Started</h3>
<p>At the moment I have six reviews submitted to Bestcovery and several more in the works. It is too early to tell how all of this is working out for me traffic wise, but I expect I&#8217;ll have a clearer picture by the end of the month.</p>
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