Why Article Marketing Just Won’t Go Away

How you can benefit from this established marketing practice.

Article marketing isn’t about to go away. You probably knew that, but what you might not know is why this form of “getting the word out” still works.

Marketing Expertise

I consider myself an expert of sorts in article marketing. Beginning in 2005, I was hired by a client to write articles for his business and post those articles to various marketing directories, but especially to EzineArticles. “Ezine” is owned by Christopher Knight and if there is any one person who knows article marketing better than Knight, then I haven’t met him. Come to think of it I haven’t met Knight either. Moving on….

Seven years later, I have scads of articles posted to directories. At one point I was No. 10 on EzineArticles’ list, but eventually I shifted my sites to magazines, blogs and websites. Yes, I was paid to write for the directories and to post those articles. Maybe I should change my tense here because I still market articles on a regular basis. These days I write about a dozen articles each month for EzineArticles and other sites for my clients.

I thought article marketing would eventually fade away, but at this point in the game, I still see benefit from having original and interesting articles posted to other sites and picked up, with backlinks intact and posted elsewhere.

Article Marketing

Here is why article marketing will continue to thrive over the next few years:

1. It is free content — Even if an article is eventually posted to multiple sites, the people who are doing the posting are getting free content. Sure, you NEVER want to rely exclusively on content used available for use elsewhere, but with article directories you can find some good reads to include on your site. In exchange, you’re expected to keep the links in the “author’s resource” section in place.

2. Authors can build a name for themselves — If everyone knows who you are, then article marketing won’t matter to you. For people who want to make a name for themselves or desire to expand their base, then writing several quality articles and offering these to the directories makes sense. The alternative is to find a website to host these articles, but that doesn’t always work out. Besides, if you want multiple backlinks, then article marketing is the fastest way to gain these.

3. You don’t have to be a writer — Writing for the article directories is one way people who aren’t especially good at writing can hone their skills. Of course, that means some of the articles submitted to and accepted by the directories aren’t first-rate. Still, if you are looking for an audience and can’t afford the services of a copywriter, then the article submission route is a very good way to go.

4. Your article stays in place always — This is where you need to be careful about submitting your articles. Use a directory that isn’t proven or regularly updated and you’ll risk that your article will someday disappear. Personally, I don’t count who picks up my articles and where they get republished — I’m satisfied that the article directory has a copy and that copy will continue to send links back to my sites or my customers’ sites for years to come. Choose only an established directory and avoid those with little to no standards.

5. You’ll get new business — As a writer, I know my articles have brought in new business for me. As for my clients, they’re satisfied on two fronts: 1) backlinks are gradually built up and, 2) more customers find their websites. What they pay for my services is a cost they’ll need to recoup. I’m confident that my services are a moneymaker for them, otherwise why am I still doing article marketing?

Final Thoughts

One bit of advice that should be used is this: when you market your articles, submit what you write to just one directory. Multiple submits are a waste of time — find a directory or two or three that you like and send your articles there. Keep track of your articles including how many times each article is picked up and redistributed. Work on writing catchy titles, use your keywords wisely and put in place your sub-heads too.

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Google PageRank Update & Other Distractions

In case you missed it, Google exported PageRank to its toolbar within the past week. I don’t have an exact date to share, but it should show up on your toolbar. Perhaps you were busy playing with Google + or maybe you simply don’t care — in any case, as much as Google tries to take the wind out of its PageRank sails, the Internet routinely lights up with discussions about this dysfunctional website ranking system.

I’m one of those who pretends he doesn’t care about PageRank, but in reality I do. Back in 2005, when I launched by “The Article Writer” website, it quickly zoomed to PR6. I never could figure out why it jumped so high, but eventually it fell back, dropping to PR2 or PR3 before returning to PR4 more than a year ago, the number where it remains today.

Up, Down or Unchanged

I manage several websites and immediately visited those sites including ones owned by clients. Beginning with this website, I noticed a drop from PR4 to PR3, but I believe that ranking to be largely deserved — I neglected the site from mid-February to late June, going with guest posts only when I posted at all. Personally, I would have spanked the site harder and knocked it down another notch.

My main automotive website at autotrends.org is now ranked PR4, which is up one notch while wordjourney.com is also up a spot and is now ranked at PR3, where it was more than a year ago. Most other sites stayed the same, although I must inform a customer that one of his sites, which was ranked PR4 last year and then fell to PR2, is now ranked at PR0. I’m not certain why, but I think there is an ad issue that could be causing a problem. Hmmm….

Search Engine Optimization

Regardless of whether PageRank were to officially be killed off or not, there are some things you can do to optimize your website. For my two sites which increased in rank, I will tell you that I worked hard to write articles that people have linked to, including detailed book reviews, product reviews and news items. I didn’t take those steps to help improve PageRank, rather to increase each site’s visibility and strength online. I write with my readers in mind, which is the best way to get acknowledged for what you do. SEO is grand, but readers won’t bother with your site if what you write is poorly written, boring or both.

Another method I took advantage of is to send updates to Facebook and Twitter for my busiest websites. I just started doing that for this website, so I fully expect that I’ll be at PR9 real soon. Just kidding.

Funny, I should have known that something was up when I started to get a rash of link exchange requests for my “Auto Trends Magazine” website earlier this week. As before, I’m not into link exchanges, preferring to call out worthy content naturally as part of links within an article or at the end of each article in a “Resources” or “References” section.

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