This past week I attended the North American International Auto Show in Detroit as the guest of General Motors. While at the show, I had the opportunity to interview several executives and designers, some in a group interview format with the rest one-to-one. Although I have interviewed people in the past, this was the first time that I had multiple interviews in such a short span of time — two days to be exact.
Before I left for Detroit, I did not know that I would have the chance to do interviews at the show. It was the first auto show I attended with press credentials, therefore I only brought along a camera and pen/pad for the event. Both worked fine, but in retrospect I would have done a few things a bit differently.
Getting A Clear Shot — My Fuji 5.1 meg digital camera is fine for simple photo shooting, but not for show shooting. I noticed too much glare feedback with some cars and blurry shots when someone moved which made it difficult to secure a clean, crisp picture. I’m not likely to invest in a traditional film camera, but finding a digital camera that shoots pictures fast and with clarity seems like a worthy investment. Fortunately, I can secure media photographs in many cases.
Recording v. Writing — I believe that I do a good job writing down the words spoken in an interview. Still, I noticed that several of my colleagues had digital voice recorders with them, a device which makes it easier to pick up everything being said verbatim. A few of my interviewers spoke very fast, making it difficult to write fast. I’m not adept at shorthand, so I was left with reading my chicken scratch later on.
Prep Those Interview Questions — Spending more time on crafting interview questions can be a timesaver and relax the person being interviewed as well as the person asking the questions (me). There were a few times after walking away from the interview that another question popped into my mind or I thought of a way to rephrase something that I had asked.
To Write It Up Or Not — All but one of the interviews have been written up and added to my “The Auto Writer” blog. One interview I am not planning to include simply because the information is better suited for a future article. My first two interviews I listed in Q&A format, but I believe that with pen and pad a general format would have been better and probably more accurate.
One thing that interviewing has done for me is this: it has given me a lot of fresh ideas on how to interview people in the future along with the confidence to just go ahead and do it.
Interview anyone?
and will be reporting on my 

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