Bada BING, Bada Boom: Microsoft’s New Search Engine Emerges

Its about time that Microsoft Corporation offered up a new web search engine, having failed miserably in its previous attempts to do so. Blaming Google’s success for long term failures is easy to do, but when you even trail Yahoo Search badly, then there is much room for improvement.

Bing Goes Live

Whispers of a new Microsoft search engine have been heard for some time with a full scale announcement and preview offered late last week. Today is the date that Bing officially goes live, but if you’re like most of the other curious folks who have a passion for search, then you’ve already checked it out in preview. Often too.

Until now, we’ve had to endure Live Search, the most recent version of the Microsoft search engine prior to Bing. Admittedly, I use Google Search almost exclusively, heading over to Yahoo Search only when I need to check Yahoo Site Explorer out to see how my websites are performing. MSN is usually a non-thought, never getting a chance to prove itself simply because it has failed to prove itself so often in the past.

Giving Other Search Engines A Chance

Hey, don’t blame me — I gave Cuil a chance but quickly abandoned it when it turned out to be a miserable failure. On the other hand, I’ll continue to play around with Wolfram Alpha if and when I want to be entertained. Heck, Twitter Search is probably the funnest one of them all, offering up real time returns on what other people are tweeting about which sometimes can come in handy.

But, when it comes to searching for what you want to find on the internet, Google still rules, controlling about two-thirds of the market and not about to cede its place to a young upstart especially one operated by its bitter rival, Microsoft.

Relevant? Not Quite.

Naturally, when I go to a search engine I enter in my name to see how often it is returned and what sort of returns are served. By taking my full legal name in quotes — “Matthew C. Keegan” — I come up with more than one million results, at least ten times the number I typically find on Google Search. Hmmm….

Okay, I know that I am famous, but I doubt that every single one of those results is accurate. Perhaps more telling is that when I click on the Image tab associated with my name, I find three actual pictures of me with several others being of unrelated photos I’ve used on my many different sites and a handful of other pictures of various objects I’ve never seen before. I may write about car engines, but I resent being associated with a diesel engine!

Playing Around With Bing

I’m not very scientific when it comes to trying out a new search engine, rather I use many of the same tactics I employ on Google Search to give Bing a whirl. Usually, I know almost immediately if a search engine holds promise based on what it does versus what I already know what Google can do.

Bing, even with some results for certain search terms not being all that relevant, still offered up some accurate and informative results for other terms I like to use. In fact, I managed to find some Search Engine Results Pages (SERPs) parallels with Google. I do like Bing’s clean interface and the preview information about each result that appears when you hover over it is certainly handy.

Not yet cluttered with a bunch of ads, the Bing “surface” is easy on the eyes, simple to navigate and doesn’t have that “thrown together” feel of Cuil. I like clicking on the Maps tab to find a location which shows how to get there from here while also revealing an aerial view, bird’s eye look and more. I will happily toss Mapquest for the chance to use Bing Maps, what may end up being an important pull to get me binging the ‘net.

Binging The ‘Net

All that said, I liked previewing Bing and plan to spend more quality time with the web’s newest search engine in the days and weeks ahead. Cuil failed out of the box, but Bing appears to have enough going for it to make a serious run as a search engine.

Will Bing challenge Google? It may, especially given Microsoft’s plan to throw $80-100 million dollars in advertising at it. Of course, Google won’t roll over without a fight which means that the winner of this battle will ultimately prove to be you, the web user.

See Also – Wolfram Alpha, The Only Search Engine You Need?

Cuil Is Cool But Not Yet Hot

Cuil is the "coolest" new search engine available.

Challengers to Google’s search dominance seem to spring up from time to time with each promising something different from what the Mountain View, California company delivers. Mahalo has tried to present a fresh alternative to the Big G as have Wikiseek, Gigiblast, and a handful of others, but none have seriously threatened Google’s leadership.

Now, a new search engine by the name of Cuil (pronounced Cool) promises to do what others have failed to do, claiming to have three times as many indexed pages as Google. Moreover, unlike Google, Cuil promises to make users’ search private, a subject of increasing concern for people who value confidential web surfing.

Promising to deliver a fresh approach to search with new algorithms based on an entirely new architecture, Cuil claims to index the entire internet, not just a part of it. The company says on their info page:

Rather than rely on superficial popularity metrics, Cuil searches for and ranks pages based on their content and relevance. When we find a page with your keywords, we stay on that page and analyze the rest of its content, its concepts, their inter-relationships and the page’s coherency.

Then we offer you helpful choices and suggestions until you find the page you want and that you know is out there. We believe that analyzing the Web rather than our users is a more useful approach, so we don’t collect data about you and your habits, lest we are tempted to peek. With Cuil, your search history is always private.

My first attempts at using Cuil this morning were rebuffed as I encountered numerous error messages and found broken links on the navigation bar. When I returned later, I was able to successfully enter a few keywords and observe the results. Unlike Google which lists Search Engine Result Pages (SERPs) in successive order, the results on Cuil were in three columns, making it easy to scan what was returned. In many cases, related photographs were included, something Google does not provide.

Cuil also promises to drill down into the content on a web page, apparently with less emphasis on title tags when returning search results. Of course, you’ll have to experiment with this new search tool to grasp just how differently it works from Google.

Cuil management is made up of former Google employees underscoring that a career with the Big G isn’t for everyone. The husband and wife team of Anna Patterson and Tom Costello head up Cuil who, along with Louse Monier and Russell Power built the application. Cuil is backed by $33 million in venture capital and is based in San Francisco.

Cuil is an old Irish word for knowledge and, interestingly, when you search for the word “cuil” on Cuil the results do not include a link to the search engine.

(Soure: Cuil.com and wire service reports)