5 Writing Blogs You Should Be Reading

My Fav Five!

I haven’t done a “shout out” of blogs in some time, so let me do that today with a focus on those offered by freelance writers, bloggers, journalists, and others who write for a living. I’m not going to include the usual suspects because everyone knows the A-listers. Oftentimes, the best stuff is found elsewhere; besides if you want interaction from the blogger him/herself, the smaller sites are often the best for that.

My Blog Guest – I wrote about this site’s forum last week, but have since found Ann Smarty’s related and recently launched blog. As you might guess, Ann’s topic is about guest blogging which is something I know can help raise your visibility if you choose to go down that path.

Freelance Folder – I would not have known about this site if my writing friend, Laura Spencer, from Writing Thoughts hadn’t alerted me to it. Well, it turns out that Laura is a regularly and frequent to contributor to this site which has been picking up a ton of traffic in recent months. Laura always shares stuff of interest to writers including “Mastering the Art of Client Relations.”

Carson Brackney – Several years ago I crossed paths with Carson when he ran Content Done Better, enjoying his advice which always seemed to fly in the face of conventional wisdom. Carson sold his blog and disappeared for two years as he took on a regular job, but now he is back and as caustic as ever! Carson is an advocate of content distribution sites (he runs one himself) and a slayer of elitist writers. Nuff said.

A Writer’s Word, An Editor’s Eye – I’ve referenced Lillie’s site before, but her site is worth a visit. Lillie is a writer, but she is also an editor and a darn good one at that. A couple years back I referred a friend to Lillie who needed some advice with a book. Lillie took the time to help my friend out, an invaluable and totally unexpected response from Mrs. Ammann.

4 Walls and a View – Dominique Small launched her newest site in January and has been doing very well. Instead of offering writing tips per se, Dominique uses her blog to advocate on behalf or chronicle illnesses, namely chronic fatigue syndrome and fibromyalgia. By sharing her personal battle with these diseases Dominique does a wonderful job in educating people on a very personal level. She demonstrates that good writing can come forth despite life’s challenges.

Thanks for stopping by; I’ll be featuring additional favorites in the near future, but covering a different topic.

Reconnecting With Your Readers, Blogging Style

I have a confession to make: I am a blog connoisseur. I write ‘em, I read ‘em, and I often reference ‘em.

Because I visit so my blogs during the course of my day, I believe that I have a fairly good handle on what trends bloggers are following and how people perceive their own blogs.

Vastly Overhauled

Several blogs I read have recently been overhauled, some with new templates or names (Political Realities) while others have migrated to a new URL and made other changes (AUP2). Regular housekeeping helps ensure that readers remain interested and engaged, something we need to to undertake from time to time.

We all know what it is like to go through a period of decreased traffic and a drop in the number of comments left. Most bloggers seem to have a fairly good grasp of their site’s analytics and can spot traffic trends quickly. When a dip occurs, responding smartly can bring in a fresh wave of visitors, perhaps new subscribers who will follow your every word.

Reader Reconnection

So, what can you do to help reconnect with your readers? After four years of full time blogging and many more years writing articles across a variety of blogs, web sites, and other new media platforms, I can tell you that all isn’t lost – you can bring back your readers and advance your site if you’re willing to mix ‘n match your reconnection campaign:

Link Bait – I’ve already baited at least two people in this article to stop in and leave a comment: Dominique Small of AUP2 and Larry Jackson of Political Realities. They’re regular readers of this blog anyway, but are certainly worth a timely shout out. Like many savvy bloggers, they know when their site has been pinged and will investigate where that ping comes from. Bait a big time blogger who likes what you wrote and she just may send a boatload of traffic your way.

Steal Content – Ha! I got your attention. This is a sore point for me, because my two automotive blogs are frequently ripped off and by people who live in faraway lands. It goes without saying that stealing is wrong, but borrowing an idea is certainly fine especially if you offer attribution to the source. Freelance writers frequently visit favorite sites for writing ideas including Copyblogger, Freelance Folder, Writing Thoughts, Lillie Ammann’s blog, and elsewhere. You should too.

Advertise Directly – Leaving thoughtful and relevant comments on related blogs, submitting a guest article, exchanging links, and even paying to advertise your blog are ways you can draw in readers. Of course, your site must be professionally designed, well written, and offer a lot of helpful information (please, no drop down ads!) in order to get the attention you want. Never insult your readers, verify facts unless, of course, you are expressing your own opinion about some matter.

Offer Value – By using the word “value” I don’t mean something financial, rather something of importance or worth. Likely, you’re already well entrenched in your niche, but do people recognize you as an authoritative voice on that subject? You can aid your cause by writing for magazines, newspapers and popular online sites, demonstrating your knowledge and skill about a particular area of expertise. Link to those articles on your sidebar to show your readers your “credentials” and to establish value. Alternatively, update your “About” page and offer those links there.

Pillar Articles – I don’t see this term used as much as I did a few years back, but pillar articles are those authoritative writings you offer to your readers that are instructive, informative, and leave the reader with good, solid information that they’ll want to bookmark and share with others. In other words, helpful information that can go viral and go far in defining what your blog is all about.

Pillar articles are generally much longer than the typical 400-500 word post, the information presented is unique, well researched, sourced, evergreen, and just plain interesting.

Your Best

Not every article you write has to be your top writing, but then again if you aim for the best, then you’ll build a reputation for always offering meaty stuff that will increase your following and perceived value as a writer. Particularly for your subject matter.

Consider interviewing sources directly for some of your articles, use personal quotes (in-text citations), reference authoritative sites (including USA Today, The New York Times, The Wall Street Journal) without lifting excerpts from them. Publish guest articles from well established sources, but give a newbie or unrecognized blogger a chance if you believe that their writings should be discovered.

Lastly, your blog is constantly in motion. New content is written, links exchanged, sidebars changed, and traffic patterns will fluctuate.

Social media engagement can help advance your blog, but only to the point where your readers find something of value to bring them back time and again. So take a fresh, objective look at your blog to see what you can do to make it new and improved.

Photo Credit: Stephanie Hofschlaeger