4 Writing Facts for the New Year

Welcome to a new year! The old has passed away, the new has arrived and many opportunities are before us as we press forward. Personally, I have always liked the switch from year to year as the transition allows me to reflect on my past accomplishments as I look forward to new ones. For freelance writers, the new year will continue to present some challenges as the economy continues it slow mend. Understanding the following facts can help you stand above the crowd this year, enabling you to set goals that are realistic and attainable.

1. Print is dead. Newspapers and magazines are still in business, but print media’s death is official. Unfortunately, not everyone has gotten the message.

4Certainly, there are still some regional publications that still have a decent circulation, but those magazines are essentially leaning on website versions of the same to survive. Unless you are already a known quantity, contributing an article is very difficult and the pay scale has slipped in recent years. Don’t give up sounding out queries, but do keep your expectations in line with reality.

2. Specialization is important. Freelance writers are a jack of all writing trades and a master of none. Well, that is not true — there are areas of writing expertise where we truly shine.

This year, concentrating on what you write about is critically important. The reason? Time. We only have a limited amount of it and wasting time to spend endless hours researching the unfamiliar is counterproductive. Essentially, I plan to concentrate on three areas this year: automotive, business and career. These niches are the three where I thrive, have established contacts and grasp completely. Besides, my authority in each writing segment is firmly established.

3. Content is king. What a trite saying, isn’t it? Still, it is a true one. If you write primarily for web customers, you may have discovered that demand for new content is insatiable. Scour the Internet and the major websites are constantly being updated with fresh material.

Drill down deep within these sites and you will come across professionally written articles that are contributed by seasoned writers. I suspect that some articles are ghostwritten while others carry a byline that matches the writer’s work. This year can give you a great opportunity to approach a business about supplying articles. Skip the middleman and cut a deal directly to maximize your earnings. Alway opt for written contracts.

4. Your name is golden. By now, you may have learned that AuthorRank is Google’s way of gauging your reputation as a content producer. Your name is golden, except when it is not. It is golden when your content shines, but if you opt for quick, empty and pointless verbiage, your reputation will be weakened.

Yes, Google is now grading your content and those grades will follow you across the web. Better content means better PageRank and those authors producing top notch material will be the ones most sought after in coming years. Associate your name with spam and you are sunk.

Moving Forward

So, how will you approach this year? Most definitely, outlining your goals and striving to reach them is of critical importance. When you know what you want, you will be better positioned to develop a framework for reaching your goals.

If you are not using a planner to help you outline your goals, then you may be wasting your time. Certainly, there are app planners available for your smart phone, but if you prefer to have everything laid out before you, there is nothing like having a yearly planner to help you stay focused. I began using Planner Pad in 2012 and have continued with it since. Planners help you to categorize, prioritize and schedule yourself, enabling you to make the best use of your time. For freelancers, your time is valuable and should be spent more on writing for pay above all else.

9 Ways To Be More Productive

Are you bogged down with meetings? Is your work station in-box overflowing with papers? Do you feel overwhelmed with tasks each day? Chances are you could use an evaluation — as in a productivity evaluation. Most of us could use some encouragement and guidance on how to get through our days more efficiently. The following nine tips can help you increase your productivity, by removing key stressors and time wasters too.

multitasking

Multitasking or disorganized?
(Photo credit: ksscils598s08)

1. Concentrate on one thing. Multitasking may work with busy moms managing their children, but for the rest of us multitasking makes it appear that we have Attention Deficit Disorder. Chances are you are doing too many things at once. Instead, tackle a task, complete it and move on to the next thing on your list. Multitasking is more a theory than a good business practice.

2. Build in some boundaries. Most of us have too much on our plates. At least at the same time. Instead, evaluate what you do and eliminate those things that do not need to be done. Make sure that no more than 85 to 90 percent of your time is filled up, with that 10 to 15 percent time used to handle emergencies or simply to give you some much needed down time.

3. Save it to the cloud. As much as it lies within you, refuse to save most of your paperwork. Instead, when documents arrive, ask that they be sent to you via email. Use a service such as Google’s GMail to save your documents, retrieving these items when you need them. Another advantage here is that you can retrieve important documents from any computer.

4. Skip the meetings. If a business meeting is an option, skip it. If it can be avoided, don’t go to it. Most meetings are time wasters and will suck the productivity life out of you. If you are the boss, keep meetings to a minimum — too much hand-holding kills worker initiative.

5. Assign and delegate freely. You cannot possibly do it all, therefore assign tasks to your team to handle accordingly. Keep those tasks that you absolutely must accomplish yourself, while allowing your team to handle other responsibilities. Remember that you are the executive and you are best suited to overseeing, not doing. Trust your employees to help you get the job done.

6. Hire contractors first. Clearly, you can hire employees to handle some tasks. But, for many businesses making use of contractors first can help overall productivity. An experienced contractor needs very little hand-holding, an individual that may come to you with experience on how to manage the company’s books, handle travel arrangements, make appointments or close sales. Another advantage here is that a contractor can give you an automatic “look-see” enabling you to evaluate the individual for a possible permanent position.

7. Work remotely. Do you have to be at the office every day? For some employees, working remotely at least part of the time can help them become more efficient. No long commutes. Flexibility in the work schedule. Able to handle tasks that need to be completed nearer to the home. You may find that you can get a lot more done with the least amount of interruptions by working away from the office for one or two days each week.

8. Prioritize smartly. Yes, “to-do lists” are still very important. You do not need to be tethered to one, but such lists can help you prioritize what you need to get done each day. Write down every single one of your responsibilities and then grade each one in order of importance. Chances are some of the non-essentials you can stop doing or delegate to another employee. You can also use such a list in conjunction with a planner, enabling you to map out what is important and how best to accomplish these tasks.

9. Take care of yourself. What good is being productive if you are not taking care of yourself? Rarely are productive people unhealthy. Instead, they make time for exercising, they eat right and they have a good work-personal life balance. Chances are you need to take a vacation that you’ve been putting off, what can help you recharge your life and enable you to gain perspective on what you do and where you are going.

Productivity Analysis

There are additional ways you can be productive, including using software to train your staff, holding teleconferences instead of in-person meetings, outsourcing or delegating some responsibilities and using the right apps for your cell phone. Increasing productivity is a never ending quest with a myriad number of ways available to help you reach your goals.

Author Information

Sameer Bhatia is the founder of ProProfs.com, a provider of training management software www.proprofs.com/training/, designed to help businesses and educators manage training online. Through ProProfs training management software, trainers and educators can easily create training programs without downloading or learning expensive training software.