Finally, Gmail Exits The Land Of Beta

I wouldn’t have noticed it had I not read about it first on Tech Crunch and a couple of other technology sites. Google’s email program – Gmail – which has been around for five years now and of which I am a committed user, finally has exited beta. Gmail along with several other Google applications (apps) no longer are sitting in beta which means they are ready for your review.

Say that again?

Gmail has long past AOL mail in the number of worldwide users and should soon overtake AOL in the US market alone. Hotmail and Yahoo mail are still out of reach, but Hotmail’s numbers are declining at least in the US. Yahoo seems to have its top position secured for right now, but as we all know Google will do whatever it can to increase its market share at the expense of everyone else.

Bye, Bye Microsoft Office

I long ago quit using Microsoft Office products, having embraced OpenOffice a few years back. Along with Gmail, the suite of Google apps being touted make Google a worthy Microsoft competitor especially if you like to share files and documents. Currently, Google’s apps include Google Docs, Google Talk, Google Calendar and other stuff, something Google charges businesses just $50 per year per user which is about one-third the price of Microsoft.

Lots of businesses have gotten rid of in-house email, choosing to sign up their employees to Gmail which means that they can outsource some of their Information Technology needs. I once used Hotmail (got banned for spamming so they locked down my account….grrr) and I still used Yahoo Mail for one or two back up email addresses. Honestly, I think Gmail is the best email product hands down especially since I can use it as an email aggregation where I can pull in mail from various accounts. Oh, by the way, Outlook has failed me miserably too on several occasions.

A Beta Label Freaks Some People Out

Tech Crunch reported that Google removed the beta label for its customers who may have viewed it as a stumbling block to Google Apps. Some business folks freak out when they see the word “beta” used, thinking that they’re getting a test product that is flawed and certain to crash. Believe me, I can relate to this as I have customers who aren’t particularly web savvy, but see beta as an obstacle worth avoiding.

Of course, if you miss seeing the beta label with Gmail you can get it back by visiting Google Labs, click on settings where you can enable the beta label.

Photo Credit:  Svilen Mushkatov

GMail Outage Underscores Hazards Of Freemail

It didn’t take long on Tuesday for most of the wide awake world to learn that GMail had crashed. I say wide awake because GMail went down in the wee hours of the morning, 0130 PST to be exact, when most of North America was still sleeping.

That was no consolation for people in Europe who were just starting out or in the middle of their day or for folks in Asia who were finishing up their work or checking email at home. For 2 1/2 hours the vaunted email system was down, causing more than a little bit of an inconvenience for many.

For some businesses, reliance on GMail is exclusive as they have replaced their in-house emailing system with an advanced, paid version of GMail. The way that the advanced version works is that companies can set up GMail accounts for $50 a year per user account which also gives users access to messaging, Google Docs, video and more. No longer the worry of an internal I.T. department, Google handles everything for the customer.

I use the freebie version of GMail because that is all that I need. Though I am a sole proprietor, I don’t rely on GMail exclusively nor do I use its advanced applications. Yes, I use GMail as my email gateway, but if it should go down, I can send many of my messages out via Yahoo or private accounts I have with my web hosts. But, like everyone else, I cannot access my email archives which houses mission critical data.

On the Official GMail Blog, Google offered the following explanation for their recent outage:

This morning, there was a routine maintenance event in one of our European data centers. This typically causes no disruption because accounts are simply served out of another data center.

Unexpected side effects of some new code that tries to keep data geographically close to its owner caused another data center in Europe to become overloaded, and that caused cascading problems from one data center to another. It took us about an hour to get it all back under control.

The bugs have been found and fixed, and we’re in the process of pushing out changes. We know how painful an outage like this is — we run Google on Gmail, so outages like this affect us the same way they affect you. We always investigate the root causes of rare outages like this one, so we can prevent similar problems in the future.

Quite honestly, I would be upset too if my reliance on GMail caused me to miss a critical deadline as some people have been reporting. These days we’re so well interconnected that any outage or glitch can adversely impact the way that we touch base with people perhaps losing business in a very short period of time.

I have no idea how many of my own clients communicate with me exclusively via GMail, but I think that number must be quite large. Still, I believe using GMail for business can be an attractive option, one that shouldn’t be avoided even with this recent outage. After all, how many of us have endured lengthy email outages that our company’s I.T. team took hours to fix and at what cost to the company?