Yes, I did it again — I helped launch a new blog — this time for a customer of mine, online jeweler James Allen.

The idea of having a blog with the site was something we tossed around, deciding two months ago to go for it. As with many businesses who run a blog, it can be a drawn out process, making sure that everyone is in agreement and that all of the administrative, writing, editing, and security needs of the blog have been met.

For you freelancers who provide content for customer’s websites, do not be surprised if your client wants to expand their horizons to include a blog. Although the style of writing is different from writing copy, you can probably make that transition with ease. Besides, if you are already familiar with the company and what they sell, you are a natural for blogging for them.

I’ll be blogging here as usual and on my other blogs, but also for James Allen. Please stop by when you get a chance to see what the James Allen blog is all about!