Content marketing goes beyond mere blogging, and is a strategy businesses use to build and promote their brands. Article writing, video development, blogging, Twitter and Facebook are all methods of content marketing. Some methods offer an excellent way for you to bring in more business, money-making methods that can help bolster your bottom-line. Let’s take a look at seven content marketing ideas you can begin to use today.
1. Blogging — When blogging was new, it started a revolution in writing that hasn’t died down yet. Blogging is the easiest way for you to create and publish content, material that can be posted to a WordPress or Blogspot site immediately.
You can monetize blogging by offering to create material for busy business operators. Offer your services and blog on a daily basis, creating fresh and relevant content, and interacting with your audience. Consider developing microblogs that support and feed into your main blog.
2. EBooks — Electronic books, also known as eBooks, offer a great way for you to market what you know. Pull together a dozen of your best blog posts and create an eBook. Give this book away to your customers or sell it online through Amazon.
An eBook can build credibility and can be the perfect marketing tool to tell people about your business. For instance, if you blog about gardening, your book might offer comprehensive instructions on composting, fertilizing, pruning and other gardening tips. You don’t need to be a published author to develop an eBook. You’ll become a published author as soon as you put one together.
3. Reviews — Product reviews can certainly draw attention to anything that you’re selling. Keep in mind the Federal Trade Commission has disclosure rules about reviews that you must tell your readers.
You can review books, a new product, a service or anything that might be of interest to your readers. These reviews can be posted to your own site or offered to businesses.
4. Interviews — Interview a leading force in your field and post that interview to YouTube. Hold a conference and film that discussion and share it on a Podcast.
You won’t make money off of either option, but what it will do is raise your visibility. Content marketing is just as much about planting seeds as it is reaping your harvest.
5. Offline — You make money online, but you can make money offline too. In fact, if online advertising is stretching your budget, then a direct mail approach may work for you.
Direct mail is done through the United States Postal Service and can yield fabulous results. Acquire a local mailing list, contact the USPS for pricing and send out hand-written notes to all of your customers. Letters with labels on them will get tossed; letters that look personal will get opened and read.
6. Editorials — You’re an expert in your niche so why not ramp things up by writing an editorial and having it published by a print outlet such as PC Magazine or The New York Times? An editorial quickly establishes you as an expert and will have people beating a path to your door to find out more.
Yes, print publications are still read. They’ll even post your editorial online to reach a broader audience. Local newspapers are always looking for fresh content too; contribute your best work and insist on a byline.
7. Newsletter — Create a newsletter and keep your followers and customers informed with regular updates. Yes, people still read newsletters and will read yours if it is informative, entertaining and inspiring. Include a coupon or other call to action within your letter.
You can also send out copies of your newsletter via direct mail. That’s right, hard copies of your newsletter can be suitable for distribution. Send these copies to select customers including businesses where such letters are passed around by executives. Review the fifth step for information about USPS distribution.
You can make money from content marketing by employing a variety of other methods for engaging with your customers. Use Twitter to build relationships, but only market selectively. You want your expert self to be known more than your marketing self. Develop a paid membership component to your website. Save your best material for your subscribers and charge them a nominal monthly fee to access your top information. You may be surprised by the audience you attract and the number of people who will pay to have access to your premium materials.
Dan Ripoll is the co-founder and CEO of GuestBlogGenius, a link building service and content marketing platform for SEOs and eCommerce site owners