Being Creative Under Pressure

By Sonia Mansfield

Maintaining your creative drive while staring down a deadline is one of the biggest challenges in graphic design. These three simple tips will help you to overcome the pressure and create great graphic design without stress.

Stay In Your Chair

Stephen King has often attributed his prolific writing career to a simple strategy: he stays in his chair. When he sits down to write, he stays in place purposefully and reminds himself that it is his job to produce words. By staying at his keyboard, Stephen King can finish several bestsellers in the time most would-be novelists would spend waiting for the muse to strike.

This is a perfect strategy for graphic design. During crunch time, designers who wait nervously for inspiration to strike are doing themselves a disservice. Creativity becomes more difficult as time slips away. The best way to keep yourself calm and creative under pressure is to keep your pencil moving and your mouse clicking—you’re guaranteed to make more progress in a day than a designer who paces around an unused drawing board.

Make Lists

Even if you will yourself to work, the breadth of a graphic design project can be daunting. You may find yourself caught in a loop of hesitation over false starts or insurmountable tasks. If so, it’s time to make the power of the list work for you.

Cartoonist Lynda Barry once told an interviewer that when she has writer’s block, she makes a list of ten comic strip topics that she could write about. This helped her mobilize her work efforts, and made it easy to choose the best idea. You can apply this to graphic design by making a list of ten ideas, or perhaps ten thumbnails. Don’t worry if your ideas seem silly or outrageous! A good design idea is bound to come to light.

You can also use lists again to break big tasks into smaller ones. This will put your graphic design process into perspective and help you to manage your time. For example, completing a project in one day may seem impossible, but, if you break it down into a list like this, the task looks more more managable:

1. Thumbnail ten designs; choose the best to pursue. (1 hour)
2. Refine best design (finish mockup before lunch)
3. Implement design according to medium of choice (all afternoon)

Hold yourself to the times you’ve set out in the list and you’ll make your deadline with minimum stress.

Treat Yourself Well

Professional graphic design can be demanding, especially around crunch time. Put in the time you need, but keep it in check! You’ll work better, faster, happier and smarter if you don’t skip on meals and sleep.

Time management and task management are no good without stress management. Too much stress and fatigue will make it hard to produce good graphic design. Just as an athlete eats well and sleeps well before a marathon, make sure you get the food and rest you need to perform to the highest standards.

Author Information

Sonia Mansfield is the content editor for PsPrint and editor for the PsPrint Blog. She likes to write, do yoga and make nerdy “Star Wars” and “Simpsons” references. PsPrint is an online printing solutions company, which you can follow on Twitter and Facebook.

You Gotta Give Bloggers What They Want (And Need)!

I was culling through my email inbox on Monday morning, frustrated that I was once again finding it peppered with news releases. Don’t get me wrong: I use press releases to help tell my readers a story and sometimes that news gives me a leg up on my much larger competition. There is something immensely satisfying when you’re the one breaking the news!

Admittedly, I don't always jump for joy when unsolicited news releases come my way, especially when delivered by someone I don't know.

Alas, most news releases these days are wanting, not in detailed information but in relevant information. And there is a significant difference between the two.

What Kind Of News Do You Have?

For example, you may have a new product that is just right for the car, but if I have to dig through a lot of information to find out what you’re saying (and selling) I may not be so patient. Unlike desk journalists who may write a handful of articles each week, I write that many and more on any given day. Cutting to the chase, if I have to really work hard to get the job done I may simply move on to something easier to handle.

At the risk of sounding impatient, I’m just sharing with you the plight facing a lot of people whose online work trumps everything else. The nature of blogging means that whatever news you get is fresh and when one article is done bloggers are often off chasing the next story (or we don’t get paid). At least that is the case with meta bloggers who update one blog several times a day (similarly, I update several blogs once daily along with articles and web content for my clients).

Keeping It Real (And Simple)

Lately, some people have been pitching their story ideas to me in different ways, beyond my inbox and phone number. Though I appreciate the news and the new contact, leaving a message with me through Twitter, Facebook or elsewhere can be difficult. Right there you are asking us both to take several additional steps involving back and forth tweets which I’m loathe to do. Instead, keep your news coming the best way you know how: via email.

But perhaps the most important aspect of getting your news republished is spending the time to get to know who will be writing something on your behalf. Though the blogosphere can be terribly impersonal (admit it, how many of us will we ever get to meet in person?) there is something to be said about people who take the time to get to know someone at least on a basic level.

If your news is good I may read it. If your news is wonderfully written and what I need, I may publish it. But if your news is great and you took the time to reach out to me on a personal level, then you’ve also won a friend.

I really like the “social” part of social media!

See Also — Where Has All Of My Blog Traffic Gone?