How to Curate Content Like a Pro

Content curation is an art, much as it is for the museum curator. In a museum environment, curators carefully look for, inspect and acquire artifacts, with an eye toward adding value to the collection. That’s the same approach you should take with your blog, by actively being on the look out for excellent articles and acquiring same as soon as you find it.

How should you go about curating content? Read on and we will look at the finer points of this art form:

1. Identify what you need. The very first thing you must do when acquiring content is to identify what your needs are. This means carefully inspecting what you have written so far and understanding what content would be of value to your site.

SEOFor instance, If your website covers SEO matters and you want to dig deeper into the all things Alexa, then you would put that on your list of content to development. Even if you have covered a topic several times, but believe that there is an audience looking for more, you will want to curate the same.

2. Establish your editorial calendar. The last thing you want to do is serve up the same topic day after day. Unless you have a series of articles and the subject must be exhausted before you move on.

One way to avoid a cluttered collection is to establish an editorial calendar and plan what articles will be published and when. You will use this calendar as you approach people to acquire content.

3. Ask your circle of influencers. Every blogger should have a section on his blog dedicated to inviting writers to contribute. That’s the easiest way to attract fresh content. It is also the easiest way to get spammed and served with an endless stream of low-quality prose.

To avoid this calamity, you need to spell out in no uncertain terms what you are looking for. You can also ask your readers to pitch a story idea to you, much in the same way that reporters invite the same. Post your desired word count, offer layout tips and cover other matters you do not want to repeat over and again. Make it easy for people to contact you by offering up a contact form that is submitted to your email inbox.

4. Reach out to broaden your audience. Look beyond your tribe to seek out people that are influencers in your area. With SEO, that isn’t a difficult thing to do — so many SEO experts, so little time. Still, you want identify the best and ask them to contribute.

Once you identify your potential contributors, approach each one personally and individually. No mass emails! Take the time to craft a note, explaining who you are and what you are looking for. Yes, flatter the individual by noting her Alexa prowess, but ask for an article and serve up some link love to show your gratitude.

5. Inspect, then acquire. Not all content available for curation should be taken. First, it must meet your subject requirements. Second, the content has to be interesting, engaging and accurate. Third, the content must be unique, passing Copyscape scrutiny with flying colors. Fourth, it must hold up to the standard you have set forth for your blog. You set and enforce the standards — be consistent.

Once you are ready to acquire an article, then curate it. Make an offer, explain to the contributor when it will be published, and publicize the heck out of it when it goes live. Employ the same SEO tactics you always do to your guest articles.

Content Curation

Curating content is not easy! You will be up against thousands of other people that are doing the same. Demonstrate knowledge and proficiency of your subject area, and you’ll have people flocking to you. Fail that, your curation efforts will become even more difficult to do. Stay focused and keep acquiring.

Author Information

Jason Bayless is a professional blogger that gives small business and entrepreneurs SEO advice. He writes for BestSEOCompanies.com, a nationally recognized SEO firm comparison website.

Are You Ready For The Future Of SEO?

By Keith Barrett

If your approach to SEO involves mentioning a keyword a few times on the home page of your site, checking page titles and then looking to build links quickly, then the future for you could be somewhat difficult.

The truth is that the SEO landscape has changed massively in recent years. Unfortunately, it seems that many people simply haven’t reacted to the latest trends. There’s a feeling that some methods, which have worked in the past, will continue to be effective.

Such a mindset ignores the fact that Google and the other leading search engines have been placing an increasing emphasis on the importance of quality. For those who tend to function in a world where the quantity of words and links produced have often been at the heart of the process, this may come as something of a shock.

Forget About Shortcuts

SEOThe problem with working in the SEO industry is that clients understandably want to get results as quickly as possible. You can spend your time explaining how Google works and why it is that you won’t be obtaining page one positioning tomorrow on a competitive keywords. But such explanations will often fall on deaf ears.

As a result, there may be the temptation to take a few shortcuts. After all, if you can fast forward your link building efforts, then there may be a chance to get results that bit more quickly. Indeed, by using a selection of automated tools, this should be pretty simple. You may even find that it’s a cheaper approach as a result.

There is, however, an obvious problem here. The issue with automated link building methods is that they create lots of poor quality links. They often end up on sites and pages that aren’t even moderated. That helps to explain why they can be created in an automated fashion, but it also explains why the search engines don’t think much of those links.

It’s also worth pondering the fact that such activities will often be associated with leaving a rather large and obvious footprint. In essence, you are building poor quality links and also making it very easy for the search engines to see that this is the case.

Create Better Content

The same can be seen, when it comes to the content that is created for client websites. If you’re creating content that is specifically aimed at improving search engine rankings, then I would suggest that you’re already on the wrong path.

Websites are built for customers, clients, potential customers, researchers and other interested individuals. In short, they are constructed so that they can be read by real human beings. If you’re in the habit of building sites that reflect the latest search engine algorithm trends, then you’ve got a problem.

So why have you managed to get away with things for so long? You may feel that you’ll continue to be lucky and that there’s really no need to change. The problem is that search engines have become increasingly sophisticated. The old techniques are being discovered and sites are being hurt as a result.

It makes far more sense for you to change now. This could be the time to create a sustainable approach to SEO that is based on quality, rather than quantity.

Author Information

With Search-South SEO, Keith Barrett understands the need to focus on producing sustainable results. He is an experienced SEO consultant and has witnessed changing search engine marketing trends over time.