Why Giving Up Blogging May Be Your Worst Decision

Thinking about giving up blogging? Think again.

I’ve been posting to one or more blogs regularly since 2005. That followed three years of running an online forum and several more years of belonging to one or more groups or forums. I became active online in 1995, but had at least a passing fancy with computers for years before.

Blogging Adventure

A latecomer to blogging, I still have managed to see the blogosphere change dramatically. Technorati was the driving force for many bloggers, a platform by which they got noticed, connected with other bloggers and, hopefully, monetized their sites. Technorati’s influence has gone the way of MySpace and Digg, virtual afterthoughts in all things Internet.

Blogging’s strength can be credited largely to WordPress which took the blogging model and ran with it. Early on, WordPress experienced the usual growing pains, but by the time Word Press 3.0 rolled out, those problems largely disappeared. Today, WP is a stable and broad platform, an excellent content management system whether you use it for blogging or other purposes.

Gone Dark

Lately, I’ve been visiting the blogging sites of some of my colleague writers and have found two that haven’t been kept up in at least six months. Both sites offered engaging and sometimes instructive content, but each appears to have ceased being updated. No word from the blogger that the work had stopped, just an aged post occupying the home page. They’ve gone dark, but nobody has turned out the light.

I understand what may be driving some bloggers to quit, especially writers who have a lot of other projects and perhaps personal websites to manage. Matt’s Musings faded in 2011 as I allowed a steady stream of contributors to fill in. I stopped accepting guest posts last May, realizing that this blog belongs to me and it is my voice I want out there. Besides, I have an ulterior motive for continuing this site. Read on and I’ll explain why giving up blogging may be your worst decision:

It is your site and your voice — How do people find you other than you making regular queries? Querying for work is great and needful, but I must admit that most of my current crop of clients found me. Matt’s Musings was one of several platforms where my writings brought me work. Without it, I would lose an important marketing tool.

You can express yourself — You can’t possibly express yourself to the degree that you want anywhere else including on Facebook, the site that seems to have the most impact on pulling people away from blogging. Sure, longer form writing is possible, but it just isn’t the same. Facebook may also delete your content if Mark Zuckerberg changes the rules again.

You own it — Unless your blog is hosted Blogspot or WordPress.com, you probably own the site and have arranged your own hosting. You dress up your site the way you want it to look and you backup your files automatically. Why contribute content to a site that you don’t own when you can connect with your readers at the home base you do own?

Your expertise can shine forth — People who are experts in anything always have a home site where their thoughts can be shared. Unless you have a redirect to a new website, people may assume you have quit writing. Why degrade your expert status by gradually disappearing or getting lost in a sea of Facebook users?

No blog, no income — It is no secret that bloggers make money off of their sites. Yes, paid links and paid content are no longer part of the mix, but a display ad can certainly be a money generator. Matt’s Musings is not a direct money maker, but I’ve garnered work through this site that pays for my web hosting and my time writing articles many times over.

Having Fun

My points here aren’t meant to dispense guilt on anyone. Your reasons for not blogging may have everything to do with your schedule, your interest and your workload. Still, I would venture to say that you have blogged for the fun of it, not worrying about grammar, syntax and a host of other rules we must follow when writing for our clients.

How to Breathe New Life Into an Old Blog

Is it time for you to bring your old blog out of the box?

Old blogs never die…they just seem to fade away. Well, unless you close down your blog and delete all of your messages, your weblog may last for many years after your final post. That is, if you keep paying for your web hosting and renew your URL.

I’ve seen some really nifty blogs fade away over the years and I can certainly understand why: blogging is a lot of work and many sites gain little or no financial remuneration for all the hard work that writers do. These days, nearly every one of us is scrambling to make a living and that means we have to follow the money trail, as straight and narrow as that may be.

This blog is nearing its sixth anniversary and definitely qualifies as an old blog. Were I to rejuvenate it to its past glory, you’d begin to notice dramatic changes immediately. Alas, I am also chasing money and have little time to breathe new life into this old blog. That doesn’t mean you can’t give your blog a kick start, helping it to regain must of the prominence it once had, by taking the following four steps:

1. Get Writing – What made your blog successful in the past? Likely, it was your frequent postings that attracted a healthy following. Therefore, plan to write your heart out even if your audience isn’t still around to read what you write. Some former readers will come back and you’ll bring in new readers too. Yes, that means making good use of social media, such as Twitter, to let people know that you’re back shaking the blogosphere.

2. Get Your Mojo Back – Your passionate writing of yore may have disappeared, at least with the blog that you once loved and poured your heart and soul into. Tap that passion you’ve since transferred to your other writing gigs and bring it to your blog. Be real too: in life, you may be able to fake people out to their faces, but when it comes to writing they’ll know if you’re authentic or a poser. Allow the passionate blogger within you to take over!

3. Make a Plan – I operate an automotive blog (autotrends.org) and have enjoyed much success with it because I plan ahead. Some of my articles are written a week ahead and will “drip” at the appointed hour days from now. Other articles are sitting on my hard drive in outline form. I also have a draft or two that I’m working on. This type of scheduling and planning works out for me because I can take a break whenever I want (i.e., Thanksgiving and Christmas) and get back to writing when inspiration hits. I wrote this article yesterday and had it all set up to appear today.

4. Engage Your Audience – You want people to follow you, right? Well, engage them in a conversation. But, note this: you don’t have to be 100 percent thorough when discussing a topic. Leave 10 percent untold and your readers will add a point or two to fill in the gap (exception: if you’re giving step by step instructions, then you must be thorough). That way, you’ll elicit more responses from your readers and will respond to their comments – think about creating a dialogue. Leave helpful comments on other people’s blogs too, especially if the topic is similar to your own. I use Google Blog Search to track down related blogs (google.com/blogsearch) and will leave a comment if I find something of value.

You can also participate in various offline activities such as attending seminars, conferences and related events. I regularly hit the road to take in automotive events, passing out my business cards and acquiring cards and contact information as well.

The more involved you are with your blog, the greater the chance you’ll connect with people including industry influencers and others who will buy an ad, invite you to their event or recognize you through their website. Now go and breathe new life into your old blog!

Photo: Svilen Milev