How to Get Published on the Trophy Blogs

You are looking for ways to ramp up your influence online and you know that guest blogging is one sure way to get there. Not just writing for any blog mind you, rather for highly appealing, influential blogs in your niche. You know, trophy blogs. Such sites include some of the more common ones such as the Huffington Post to more obscure, but still important ones in your niche. To get published to one of these blogs, you need to keep the following important facts in mind:

Fact No. 1 — Follow the guidelines. The larger and more influential the blog, the more likely you will find a bunch of rules about what types of guest posts are suitable. Visit the guest post section or contact area to pull up that information which might include a list of suggested topics, word counts, style sheets, linking rules and a host of other guidelines. If you want to get published on these sites, you will have to toe the line.

trophyFact No. 2 — Make contact. Use the blogger’s preferred way to make contact. Often, this includes filling out a contact form and populating it with your information. Or, it may include a dedicated email address with instructions on how to fill out the subject area to get the bloggers attention. Follow these guidelines carefully to ensure that your request gets out there.

Fact No. 3 — Popular blogs get a lot of requests. ‘Tis true — the popular sites are inundated with guest blogging requests. Check the bylines of most of the articles and you will see that the bulk of the articles published are from guest bloggers. Craft a winning appeal to get your request read.

Fact No. 4 — You have to follow up. There is just no way around it: the busiest blogs will often ignore your request. Not necessarily on purpose, but because the blogger is overwhelmed. Or, you may not have followed his instructions carefully, effectively eliminating you from the start. When turned down or ignored, send in a new request. Be polite. Be professional. Explain what your article can do to impact the blog. Perhaps you will be able to share your article with thousands of your own friends, giving you an edge in a competitive guest blogging market.

Fact No. 5 — Meet the blog’s deadlines. The blogger has reviewed your request and has decided to allow you to contribute an article. You have until a certain date to get your article in, therefore write it as soon as possible, carefully edit it and work on making it the best article possible. Get your draft out on time. If the article is rejected or sent back with mark ups, make the corrections right away and return it to the blogger.

Fact No. 6 — You need to demonstrate that you are part of a team. Guest bloggers sometimes take the approach that they’re doing a blog a favor by submitting an article. Sure, you are not getting paid for this service, but you are getting access to the blog’s tens of thousands of readers. Show the blogger that you respect what he is trying to do, by sharing your published work on Twitter, Facebook, LinkedIn and Google Plus. If the blogger asks for assistance to spread the word, then provide that help willingly.

Blogging Tips

You don’t have to be an expert in your field to get published on a trophy blog. What you need to do is provide an interesting, informative and coherent piece, one that adds value to the site. Hit the mark in these areas and you will gain a reputation for being a helpful guest blogger and should also find that future opportunities may come easier the next time you make query.

See Also – 5 Ways to Become a Better Blogger

Good, Better, Best Blogging Practices

Five years after starting blogging I can say that I still enjoy what I do. And that is a good thing because I’ve written more than 10,000 articles during that time across more blogs than I can count.

I’ve owned or managed more than a dozen blogs over the years, have sold some off and I still write for a client who owns two blogs.  Very rarely have I experienced “writer’s block” as I attribute that phenomenon more to fatigue than anything else.

There seems to always be a topic or two circulating in my head, an idea I’ve gotten from people I meet or blogs I have visited, perhaps yours!

Blogging is certainly much more sophisticated than it was when it became a hot commodity during the 1990s. Back then, people were using their blogs as online journals, sharing what is on their minds and dispensing advice. Those blogs are still around although Facebook and Twitter have pulled in a lot of that “personal stuff” to one central platform.

Can I envision the day when I’ll stop blogging? Not a chance, unless I’m scooped up by the communications team of a red-hot automaker and get to write for them (with big bucks too!) For now, I’m satisfied with continuing with what I’m already doing although I frequently change my approach to mix things up.

Today, I want to focus on ways you can approach your blogging, offering three levels of writing. You can choose one or use all three; your approach depends on what you want your blog to be and how it is perceived by others.

Good -- A good blog is any site that is interesting, informative and engaging. You write because you have something to say and you love interacting with your readers. Most of what you write is based on your personal experience and perspective; your readers value what you share because they like you and/or value your wisdom.

Better — One step up is a better blog, one with a strong following and actively engaged in linking out to and referencing similar blogs. You’ve accepted quality, related guest posts, have contributed your writing to other blogs and are known and respected as a leader in your niche.

Best — The best blog is not only good and better, but it is a category leader in its niche. In other words, it is a niche-defining blog much along the lines Mashable is for technology and Autoblog is for car enthusiasts. You write high quality articles, adhere to the AP Stylebook and you interview and cite leaders in your niche from top executives on down. Your blog is the one industry leaders turn to find out what consumers are thinking about their products.  You not only write about the news, but you make the news!

Your blog can encompass all three practices depending 0n your mood and planning. Because you own and manage your site, you are the one who sets course, charting out its destiny accordingly.

What is nice to know is that you have options available to you, allowing you to take your blog to levels not seen or imagined when you first started blogging. And through it all you’ll grow as a writer and perhaps an industry thought leader, securing your place of importance in your niche.