Bing, Bong Yahoo Search Is Dead!

The on again, off again business relationship between Microsoft and Yahoo appears to be on again once more, perhaps finally heading to some sort of completion by early next year. No, unlike as had been proposed in the past, the two companies will not merge. Instead, Bing will become the search engine for Yahoo (as it is for Microsoft) while Yahoo Publisher Network ads will appear on search requests on its site while also retaining the right to sell ads on some Microsoft sites.

Microsoft Wins Big

Microsoft clearly comes out ahead in this ten year business agreement as the technology company doesn’t have to fork over any cash to complete the deal as Yahoo once hoped would happen. Even though it has only been in operation for two months, Bing has received high marks as a search engine and is considered to be better than Yahoo Search which currently controls 20% of the US search market, well behind first place Google Search who has 65%. By replacing Yahoo Search, Bing will suddenly have 28% of the market, positioning itself to chip away at Google market share.

Since it got started, Bing has been grabbing market share from Yahoo, not Google. At the same time, Google’s share has been increasing at the expense of Yahoo, not Bing. Getting squeezed from both sides, Yahoo probably figured that Bing would one day eventually pass Yahoo Search so why not monetize the situation in exchange for getting out?

Surrender, Yahoo Search!

In exchange for surrendering to Microsoft, Yahoo will get to keep 88% of revenue generated from all ads that run alongside search requests on its website for the first five years of the deal. In addition, Yahoo will have the right to sell search ads on as yet to be determined Microsoft sites. If Microsoft is smart, they’ll turn over the ad space for the unpopular Windows Vista microsite to Yahoo, the worst operating system in the world! Just kidding.

Yahoo has been rocked by bad management decisions and an unfortunate economy, turning down a bid a few years back to sell itself to Microsoft for $47.5 billion. With a current value of $22 billion, Yahoo is struggling to find its place on the internet, steadily falling behind Google and struggling with its stock which is trading at just over $15 a share. You have to wonder if some Yahoo heads will roll over the deal too as Bing absorbs what was once the number two search engine.

Sources: TechCrunch, Microsoft, Yahoo

See Also — Bada BING, Bada Boom: Microsoft’s New Search Engine Emerges

Bada BING, Bada Boom: Microsoft’s New Search Engine Emerges

Its about time that Microsoft Corporation offered up a new web search engine, having failed miserably in its previous attempts to do so. Blaming Google’s success for long term failures is easy to do, but when you even trail Yahoo Search badly, then there is much room for improvement.

Bing Goes Live

Whispers of a new Microsoft search engine have been heard for some time with a full scale announcement and preview offered late last week. Today is the date that Bing officially goes live, but if you’re like most of the other curious folks who have a passion for search, then you’ve already checked it out in preview. Often too.

Until now, we’ve had to endure Live Search, the most recent version of the Microsoft search engine prior to Bing. Admittedly, I use Google Search almost exclusively, heading over to Yahoo Search only when I need to check Yahoo Site Explorer out to see how my websites are performing. MSN is usually a non-thought, never getting a chance to prove itself simply because it has failed to prove itself so often in the past.

Giving Other Search Engines A Chance

Hey, don’t blame me — I gave Cuil a chance but quickly abandoned it when it turned out to be a miserable failure. On the other hand, I’ll continue to play around with Wolfram Alpha if and when I want to be entertained. Heck, Twitter Search is probably the funnest one of them all, offering up real time returns on what other people are tweeting about which sometimes can come in handy.

But, when it comes to searching for what you want to find on the internet, Google still rules, controlling about two-thirds of the market and not about to cede its place to a young upstart especially one operated by its bitter rival, Microsoft.

Relevant? Not Quite.

Naturally, when I go to a search engine I enter in my name to see how often it is returned and what sort of returns are served. By taking my full legal name in quotes — “Matthew C. Keegan” — I come up with more than one million results, at least ten times the number I typically find on Google Search. Hmmm….

Okay, I know that I am famous, but I doubt that every single one of those results is accurate. Perhaps more telling is that when I click on the Image tab associated with my name, I find three actual pictures of me with several others being of unrelated photos I’ve used on my many different sites and a handful of other pictures of various objects I’ve never seen before. I may write about car engines, but I resent being associated with a diesel engine!

Playing Around With Bing

I’m not very scientific when it comes to trying out a new search engine, rather I use many of the same tactics I employ on Google Search to give Bing a whirl. Usually, I know almost immediately if a search engine holds promise based on what it does versus what I already know what Google can do.

Bing, even with some results for certain search terms not being all that relevant, still offered up some accurate and informative results for other terms I like to use. In fact, I managed to find some Search Engine Results Pages (SERPs) parallels with Google. I do like Bing’s clean interface and the preview information about each result that appears when you hover over it is certainly handy.

Not yet cluttered with a bunch of ads, the Bing “surface” is easy on the eyes, simple to navigate and doesn’t have that “thrown together” feel of Cuil. I like clicking on the Maps tab to find a location which shows how to get there from here while also revealing an aerial view, bird’s eye look and more. I will happily toss Mapquest for the chance to use Bing Maps, what may end up being an important pull to get me binging the ‘net.

Binging The ‘Net

All that said, I liked previewing Bing and plan to spend more quality time with the web’s newest search engine in the days and weeks ahead. Cuil failed out of the box, but Bing appears to have enough going for it to make a serious run as a search engine.

Will Bing challenge Google? It may, especially given Microsoft’s plan to throw $80-100 million dollars in advertising at it. Of course, Google won’t roll over without a fight which means that the winner of this battle will ultimately prove to be you, the web user.

See Also – Wolfram Alpha, The Only Search Engine You Need?