Rehash or Refresh? Finding Fresh Blog Content.

Starting back in 2005 when I began to take on new writing clients instead of relying mostly on building and managing websites, I wrote a series of articles about home foreclosures. At that time the topic wasn’t national news, but it was still a problem–particularly for homeowners who had fallen behind on their mortgage payments. One customer had me write a series of articles about foreclosures, including related articles covering short sells, refinancing and personal bankruptcy.

Are you tapped out for new ideas?

As time went on I began to write additional foreclosure articles for other clients. By late 2007, when the foreclosure epidemic made for newspaper headlines and evening news reports, I had written scores of articles advising beleaguered homeowners as well as bargain seeking home buyers.

These days I still get the occasional request for a foreclosure article, but unlike times past I now face a real dilemma: how to write something new without rehashing or refreshing something I’ve already said.

Yes, with certain topics I am completely tapped out as I have basically written the book covering every angle imaginable. To write something new I supposed I had to revisit what I previously wrote and come up with something slightly different, although not entirely original. Certainly, this is not my way of doing things!

Or could there be another way to breath new life into an old subject?

So then I began to think: there has to be something I can say that isn’t regurgitated material. With the gears in my brain spinning, I realized that the answer was right in front of me. I just needed to apply my thinking accordingly by doing the following:

Ask.

Yes, my problem wasn’t simply that I had run out of fresh material. My problem was that I hadn’t considered talking with experts in the field for a fresh perspective. Granted, so much information is available to us online that we think that all knowledge is readily available. That simply isn’t true.

Instead, when we contact “thought leaders” in a specific field, we can often come away with information that hasn’t been published yet. Or at least gain fresh perspective on an angle we thought we had covered.

When you interview someone, you’re conversing or engaged in dialogue. When you read something online, you’re absorbing, but there isn’t anyone available to ask questions. Thus, as you engage an expert, you will hear what they have to say and then ask clarifying questions to come up with something unique. Of course, you’ll need to cite this person in your article, but you’ll also put to rest the notion that you’ve written everything about that topic that can possibly be said.

Books, academic works, articles and other printed material are fine and should be sourced when covering a topic. But the dialogue you have with a thought leader can open up a whole new world of possibilities, breathing fresh life into an old or staid topic.

By tapping experts directly for assistance, you’ll never hit the proverbial brick wall when you’re at a loss to come up with something new. Ah, why didn’t I think of that sooner?

See Also — Google Trends: Your Article Idea Generator

Planning to Collaborate? Think This One Through!

Not every collaborative project goes smoothly.

As a freelancer, you have many options for the types of projects you can take on.

You can write quick 400 to 500 word articles in a single topic range, getting paid fast but not all that much. Or, you can take on a meatier project whereby you update or build a client’s web pages or blog. If you’re really fortunate, you may land a high paying gig with a print magazine or corporation, one that will do a better job of covering your bills while also raising your visibility.

My Way

That previous paragraph describes what I do, not necessarily by choice but by expediency. I have discovered a balancing point in my work life, though I must say if I could shift my work slightly to land more major gigs, then I would cut back on my quickie articles for clients. Still, these same clients have been with me for some time and there is one thing I don’t get much of from them: hassles.

Speaking of hassles, are you planning to collaborate in the near future with one or more freelancers on a major project? In just over seven years of working freelance, I’ve only taken on one project where I teamed up with others to get the work done. In that case my main counterpart was a website designer who was much more experienced than I was in project collaboration, something that soon became evident as the project unfolded.

The Collaboration

Yes, I have a story to tell about that experience one that I hope helps you think things through before doing likewise.

The Client – I was contacted by the client, a business aviation firm, to provide 8 to 10 pages of content for their new website. I had worked indirectly with this company’s project coordinator at another business, so I knew her quite well. “Lillian” was someone I trusted and I knew that no matter how the job went, that she would have my back.

The Collaborator – The web designer was new to me, but her staff consisted of several professionals and they had a long list of completed client websites to show for it. I felt honored to work with “Joyce” directly and was glad that she had a sense of humor.

The Job – With eight to ten pages of work needed to be done, I decided to charge $200 per page for my fee. That may sound high to some people, but I knew that whatever I wrote would need to go through several rewrites before upper management signed off on the project. Three of those pages were personnel biographies which meant that I would be spending an extraordinary amounts of time on those pages alone. Unlike the web designer I didn’t ask for money up front (lesson learned). Instead, I accepted and received full payment some six weeks later (never again).

The Process – There were four main parties involved in this particular collaboration: the web designer, a project coordinator, management team, and yours truly. Sometimes the work went very fast, while other times it went slow. A lot depended on the availability of senior managers who were often on the road or in meetings. Sometimes when we thought something had been completed, a late rewrite request was made. Or, the web designer was getting itchy as she wanted to put the project to bed and move on to other work.

The Conflict – I soon discovered how worried Joyce was about getting paid. It turns out that wouldn’t even begin the work until she received one-third of her fee up front. Then, in the middle of the project, she slowed things down again as she waited for the second of three installments. And here I was “satisfied” with not getting paid anything until the project was done. At one point Joyce stopped her work for about a week until she received payment. Fortunately, my work went to the project coordinator who then sent the final copy off to the web designer. Still, the few times I talked with Joyce her worrying about payment began to get under my skin. Never mind that I wasn’t too thrilled about her choice of web design—the client liked it; that is all that mattered.

The Lesson – Once the work was completed, I was happy it was over. No, it wasn’t a painful process but it did reveal to me a few things including getting paid in installments and estimating my costs accordingly. My final bill was $1600, but I believe I could have charged $2000, perhaps more. Joyce and I didn’t battle personally and Lillian and I remained friends, so the project worked out.

Freelance Gigs

But if either of the parties had caused a problem for me I would probably have decided that collaborating just isn’t worth it. Turns out that I haven’t had a serious (well paying) project of that nature to consider since, but I have found some decent gigs where it was just me and the client working together.

How about you? Do you prefer to collaborate on projects or are you happier taking on gigs where its just you working with the client?