Love the Work; Hate the Learning Curve

This year has been one of stark contrasts with some customer relationships ended, new ones begun and still other ones modified. Just as I’ve gotten used to one gig, another one ends or changes and the work to get new work begins.

I must say that 2012 has certainly tested my resolve, but I am not complaining. I thank God that I am able to work and that my hands and mind are cooperating. Somehow, I can form words and magically piece 500 or more of them together to write articles that are coherent, interesting and informative.

Back Again

Cover of "The Associated Press Stylebook ...

In October, one of my most significant clients of 2010 and 2011 contacted me about working for him again and I accepted his offer a few days later. In November, I wrote a half dozen articles for this client, with each one slowly reviewed. Immediately, I noticed that the entire work process had changed since our writing agreement suddenly came to and end in Sept. 2011.

That ending also began something new for me: a 14-month topsy-turvy period where new customers came and went with regularity. Although I wondered if this returning client wouldn’t once again suddenly stop sending me work, I decided that the gig was a good one especially as it allows me to write about my favorite topic: automobiles.

Learning Curve

The learning curve with this gig has been one of the most significant ones that I have faced in 10 years of freelance writing. As before, the AP Stylebook must be consulted, but there are also variations on the theme such as in-house style preferences that trump even the mighty AP. The differences are not always apparent and can cause headaches such as changing AM/FM/CD to AM-FM-CD or 8-speaker audio system to eight-speaker audio system. Remember, numbers 10 and above use numbering while numbers nine and fewer are written out.

The biggest challenge is the research including for vehicles that are from the 1990s. There are still plenty of older cars on the road, but the amount of information online is limited as you go back through the 1990s. Fortunately, I have discovered that on Google Books, certain automotive and technical magazines have been photocopied. This came in handy when I needed to find spec information about the 1996 Toyota Avalon, a large sedan that had made its debut a year earlier. Limited source information was available, but the sites that had the best information were also blacklisted. That means no referencing of quality material from a competing site.

As I have slowly worked my way through the first articles, I have spent considerable time reading and deciphering editor notes, making replies and adjusting my content as needed. The work has been arduous and there have been times where I have asked myself, “Is this really worth it?” Then a voice in my head tells me that it is, given that what I learn here will help me with this client and my other clients too. I like to believe that this “voice” is speaking sense to me, otherwise I might have a touch of psychosis. I really hate when that happens!

Looking Ahead

As 2012 winds to a close, I know that there are many people still struggling, wondering whether freelancing is right for them. Down through the years I’ve had my own doubts, with those thoughts in greater frequency in recent years. I think that if there was an “ideal” job for me to take, I would. But, the so-called ideal seems wanting these days, therefore for the gigs that I am able to land, I am immensely grateful for the work and the chance to allow my writing skills to shine forth.

See Also5 Reasons Why Every Freelance Writer Should Blog

How to Maintain a Consistent Writing Voice

Lillie Ammann didn’t intend to steal my thunder, but she certainly covered all the bases I was planning to mention in her “Changing Styles,” article of Feb. 9, 2011. I’ve been following Lillie’s, “A Writer’s Words, An Editor’s Eyes,” for several years now, picking up some excellent pointers from her, although the styles we usually employ are different.

And that is what Lillie’s post is all about — working with various style guides to present a consistent and unified voice in your writing.

Editing Gig

Do you speak with a consistent voice?

Allow me to make a sidebar transition here to explain what I’ve been doing over the past few months.  I’ve been blessed with more work than I can handle, meaning I’m not taking on any new assignments and am finding myself turning down opportunities. One newer gig I’m working on has me in a role I don’t usually perform exclusive of my own writing — I’m editing other people’s work and am using the AP Stylebook for my style guideline.

In college, I mastered the APA Publication Manual, the favorite of the academic brainiac set. Though I don’t work with books, I later became familiar with the Chicago Manual of Style and have referenced that publication frequently. I’ve also worked with clients who use their own style guides, usually based on one particular guide with their own exceptions or rules thrown in.

Voice Consistency

The challenge when working with any client is in finding the company voice and consistently reflecting that voice as you write. I’ve blown that before, by writing in a style that doesn’t wash with the prevailing voice. Usually, I’m able to quickly correct my mistakes, but not without some embarrassment. I should get it right the first time and editors shouldn’t have to correct me.

Sometimes, the differences between styles are subtle including comma placement, the usage of title case and abbreviating. If you look back at the last sentence you will see that something as small as the omission of a serial comma reveals that I’m writing with the AP Stylebook in mind. My personal preference is to include the serial comma, but I’ve got “AP on the brain” and will be editing that way again today.

Blogging Voices

What does maintaining a consistent voice with a blog have to do with anything? A lot, actually. Though blogging has certainly opened up many writing avenues for the masses, bloggers seeking a consistent following would do well to require some ground rules, especially if inviting guest bloggers to participate.

Without some sort of guidelines in place, any website or blog quickly becomes a mishmosh of articles, making it difficult for the reader to stay focused. You may already be an SEO expert, able to drive people to your site, but you need to give visitors a good reason to stay including presenting writing consistency on every page and article. Plus, consistency helps people recognize you as authoritative — someone they can trust.

Personal Style

Matt’s Musings is my personal blog, therefore my style isn’t the same as what you might find from me elsewhere. I write in the first person here and am more conversational (or chatty) than on business websites.  Honestly, I’m more relaxed and engaged with readers here as I write in a passive voice.

Don’t get me started about active v. passive voice — I’ll be working with some writers today who must do the former and lose the latter.

Photo Credit: Julia Freeman-Woolpert

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