Just Who Are You Anyway?
As I plan the direction this recently repurposed blog will be taking over the next few months (days, more like it!) , I’ve come
to the conclusion that the only way to be successful online is by being transparent. By that I mean letting people know who I am and what I do. I don’t believe in hiding behind a pseudonym or an unrecognizable screen name — I’m MattKeegan, MattK or some variation of that name wherever I go.
No, I don’t like to show my mug (pictured) all over the place, not that I don’t like the way I look, but I don’t always like the way that a photograph comes out. There is one photo of me online that looks awful — I think I was battling a sinus infection that day.
To that end, transparency creates a certain level of trust, just the opposite of what the internet is all about — anonymity.
If I put my name and face forward, then you’re much more likely to know:
That I’m Serious About My Business — Just like a brick ‘n mortar merchant, I want to succeed at what I do and that means making sure that you are satisfied. You’re dealing with the real thing, baby — not some odd-looking avatar.
You’re Getting The Same Guy You Would See One Cubicle Over — Just like Bill or Sam working diligently in your office, I’m providing a similar level of service, but from a remote location. Unlike your favorite office guys (or gals!) I’m not eating your donuts, drinking your coffee, or putting a drain on your bottom line.
My Reputation Is Out In The Open — Google Matthew C. Keegan and you’ll find thousands of files ascribed to my name. As far as I know, I’m the only person online with this name — spend some time reading my material, then decide whether you want to hire me or not.
I Like What I’m Doing — Best of all, I really like what I’m doing and I don’t mind sharing that with the world. If what I do to promote myself you find to be impressive, just wait and see what I can do for you.
All right, this was a bit of a personal sales pitch, but let me be clear about something — you need not worry that I’m some flash in the pan, a person who hides behind an I.P. address, firewall, or avatar in complete anonymity or in relative obscurity.
Just who are you anyway?
Filed under: Incumbo
Hi Matt! My name is Tom Lindstrom and I run The Home Business Archive, a blog about home business and affiliate programs, marketing and so on…
I agree that one needs to be open on the internet to build a reputation, be honest about what you are doing.I´m not nearly as experienced marketer as you are but my strategy is to be honest about what I´m doing (skip the hype) and always help if asked to do so.Internet marketing is a business with lots of competition, this is the best way to stand out from the rest.
I appreciate your transparency, Matt, and try to operate the same way.
Tom @ TLMarketing - Thank you for you comment. Honesty, is the only policy and you’re taking the road all marketers should take: transparency. You’ll make a name for yourself in time with this policy.
Lillie @ Lillie Ammann — You certainly do! Without knowing it, you’ve encouraged me to continue to operate in this same way.