Control Your Content or Go Out of Business

I am convinced that some people have self-destructive personalities. And I don’t mean the individual who overeats or drinks too much, or the person who recklessly races down the freeway.

Rather, this self-destructive personality is the writer who relies exclusively on third parties to host their content, including articles, photos and other user-generated material that can simply go away in just a moment.

Last month, I wrote “Why Giving Up Blogging May Be Your Worst Decision,” to touch on the importance of maintaining your own site(s). Today, I am going to get specific on how your most valuable content can quickly disappear.

Am I being an alarmist? I’ll let you decide. However, the facts are clear that when you post material to a website or service that you do not control, then you risk having that information deleted, changed or used for purposes other than what you intended.

1. Terms of service. I read recently where a controversial website that was dedicated to exposing the lies of another organization was suddenly shut down. That website seemed to be telling the truth, but it was hosted on WordPress.com, a free blog hosting site managed by the makers of that powerful content management system. The blog’s opponents seized upon WordPress’ “terms of service,” which clearly spell out that “hate speech” is not allowed. The term “hate speech” is loosely defined, but if someone does not like what you have to say and complains to the right source, then your material can be removed. Fortunately for the owners, they had a database backup and were able to transfer their blog to a private hosting company. Others are not so lucky.

2. Rules are changed. Again. The popularity of Facebook is evident with more than 800 million global users registered as we begin 2012. Its strength and influence cannot be denied, but Facebook has lulled legions of users into pouring all of their resources into its vast pit of accumulated content, material that becomes the property of Facebook. Contributing to Facebook isn’t wrong, but it should never be your primary way of reaching your customers or the people you influence. Even if you delete your Facebook account, the process is not an easy one and your information may remain on Facebook’s servers.

3. Strong platforms fade. Facebook has supplanted MySpace in social media and Google has conquered Yahoo in web search. As difficult as it is to imagine either of these newer platforms being overtaken by an emerging entity, that possibility always exists. Back in the 1990s, message boards and forums ruled, and were destinations unto themselves. Users freely shared valuable information that took countless hours to write. Many of those sites are now gone and the content its contributors submitted has long disappeared. You may be satisfied with your content’s short term influence, but if you want what you write to last for the long haul, then only the sites you control can ensure its continued visibility.

4. Your shortened links no longer work. Besides the content you write, the links you share via social media should be of critical importance to you. Those links can attract new clients and be useful for years to come. However, if a link shortener’s service shuts down, then your links will go away with it. Use a stable link shortening platform, particularly one that allows you to track analytics. I recently started using Google’s goo.gl shortener and am impressed by what this service has to offer.

Extreme reliance on others to host your content can adversely impact your business, perhaps forcing you to close up shop. Even if the hit is only temporary, you’ll lose valuable time and will need to expend resources to retrieve what you have lost. I dobut that you can afford to take such a hit nor should you.

How to Get Payment From a Deadbeat Client

It is your money, so treat it as such.

In nine years of working for myself, only one client has stiffed me. But, he didn’t get away with it.

Unethical Lawyer

I’ve told this story before, how a cheesy lawyer wanted me to write multiple “lemon car” articles that I determined would take me less than an hour each produce. It soon turned out he had something else in mind and expanded the parameters of the assignment after I submitted the first article, wanting more material than what these $25 articles called for. I told him I could accommodate his request, but my rate was now $75 per article based on the expanded research required. He balked, I sent him an invoice, but after repeated attempts at getting paid, he never paid up.

Normally, I would continue to press the matter, but the amount was small and I was deeply involved in other projects. Instead, I took the article and posted it to my automotive website where it soon became my most read and most commented article ever. Several years later I finally turned off the comments, after garnering 161 responses. Sure, I never got paid, but the article turned out to be more valuable to me than what I would have received from the deadbeat client himself.

It has been said, “the hardest lessons learned are lessons learned nonetheless.” I couldn’t agree more. After that incident, I made sure that all of my future clients were working under a contract. I haven’t had a problem since.

How to Get Paid

This article is based on a conversation I had last week with one of my long term readers. I promised I wouldn’t use her name, but I did ask and received permission to share her story and my tips. The story doesn’t have a happy ending yet, but I believe that said writer’s persistence will result in a positive outcome.

Like most every writer who is self-employed, freelancer “Jane” juggles several clients and has both long- and short-term assignments that she is working on concurrently. It is one of her short-term clients who is giving her a lot of heartburn, someone who came onboard just after Thanksgiving and promised enough work to keep her busy through Christmas and into the new year. Turns out that this client wanted six 1,200- to 1,500-word articles for an online magazine, a project that would pay $150 per article. That’s a low price Jane is charging, but she said it was based on four hours of work per article including research, writing, editing and the rest. That work equals $37.50 per hour.

I asked Jane how she was to get paid and she replied, “Weekly, once each article was accepted.” Her problem wasn’t unlike the trouble I had with my cheesy lawyer client — Jane submitted her first article, the client reviewed it, sent it back for some edits, Jane made the changes and then nothing. Not a word, not a reply to an email, no phone call. Nothing.

Stopping Work

Figuring that the client was busy and that she would still get paid, Jane wrote her next two articles, but decided to wait to submit them until she heard back from her client. That was Jane’s first mistake: assuming that the job was still on and moving forward. Fortunately for her, she made a wise decision not to submit the articles. However, she wasted her time, because it soon became apparent that the client was purposefully out of touch.

On Dec. 14, Jane submitted an invoice for her first article. Three times leading up to Christmas, she sent emails and attempted to contact the client by phone. Still nothing. With the kids home from school and family arriving from out of town, Jane decided to “back burner” the job and celebrate the holidays. On Jan. 3rd with everyone returning to their routines, that is when Jane sent me a note explaining her dilemma. Several back and forth emails revealed the extent of her trouble and a day or two later I suggested a course of action to take. It went as follows:

Send a certified letter, return receipt requested — Jane had no idea whether her client received her invoice or her email follow ups. I told her to write a cover letter explaining what was due and include an invoice. Then, I instructed here to take that letter to the post office and send it out certified with a return receipt requested. This method is the only way to ensure that someone gets a letter from you without going there in person. And that option wasn’t feasible as the client was 1,500 miles away.

Small claims court — Taking a client to court can spur the deadbeat into action. However, if the contract shows that legal jurisdiction over such matters is where the client lives, then your claim must be filed there. That is why when you write a contract, you should insist that legal matters be handled in the state where you live, preferably in your country. Being that I’m in North Carolina, I don’t want my California, Illinois and Florida clients to think I’ll show up there to see them in court. For larger claims, a collection agency may be your best recourse. You’ll lose about half of what you are owed in exchange for getting the collector to help your client “make good” on his debt.

Move on — Some battles you’ll win and some you will lose. What you’ll need to do is move on as quickly as possible whether you win or lose. In my situation, I turned a loss into a very personal gain. Jane may find that it isn’t worth the pursuit to keep pressing the issue. An alternative would be to try to sell the article elsewhere, particularly if it remains unpublished.

I’m sure Jane will find a way to make this situation work out for herself. She already knows that it is important to be emotionally detached when dealing with clients and also to not spend too much time with any client that might adversely impact her other gigs. Deadbeat clients are a drag and if you do lose money you may be able to show that loss on your income taxes. Consult with your financial advisor or tax preparer to find out how to do that.

See Also — Pay the Writer, or Else