Why Article Marketing Just Won’t Go Away

How you can benefit from this established marketing practice.

Article marketing isn’t about to go away. You probably knew that, but what you might not know is why this form of “getting the word out” still works.

Marketing Expertise

I consider myself an expert of sorts in article marketing. Beginning in 2005, I was hired by a client to write articles for his business and post those articles to various marketing directories, but especially to EzineArticles. “Ezine” is owned by Christopher Knight and if there is any one person who knows article marketing better than Knight, then I haven’t met him. Come to think of it I haven’t met Knight either. Moving on….

Seven years later, I have scads of articles posted to directories. At one point I was No. 10 on EzineArticles’ list, but eventually I shifted my sites to magazines, blogs and websites. Yes, I was paid to write for the directories and to post those articles. Maybe I should change my tense here because I still market articles on a regular basis. These days I write about a dozen articles each month for EzineArticles and other sites for my clients.

I thought article marketing would eventually fade away, but at this point in the game, I still see benefit from having original and interesting articles posted to other sites and picked up, with backlinks intact and posted elsewhere.

Article Marketing

Here is why article marketing will continue to thrive over the next few years:

1. It is free content — Even if an article is eventually posted to multiple sites, the people who are doing the posting are getting free content. Sure, you NEVER want to rely exclusively on content used available for use elsewhere, but with article directories you can find some good reads to include on your site. In exchange, you’re expected to keep the links in the “author’s resource” section in place.

2. Authors can build a name for themselves — If everyone knows who you are, then article marketing won’t matter to you. For people who want to make a name for themselves or desire to expand their base, then writing several quality articles and offering these to the directories makes sense. The alternative is to find a website to host these articles, but that doesn’t always work out. Besides, if you want multiple backlinks, then article marketing is the fastest way to gain these.

3. You don’t have to be a writer — Writing for the article directories is one way people who aren’t especially good at writing can hone their skills. Of course, that means some of the articles submitted to and accepted by the directories aren’t first-rate. Still, if you are looking for an audience and can’t afford the services of a copywriter, then the article submission route is a very good way to go.

4. Your article stays in place always — This is where you need to be careful about submitting your articles. Use a directory that isn’t proven or regularly updated and you’ll risk that your article will someday disappear. Personally, I don’t count who picks up my articles and where they get republished — I’m satisfied that the article directory has a copy and that copy will continue to send links back to my sites or my customers’ sites for years to come. Choose only an established directory and avoid those with little to no standards.

5. You’ll get new business — As a writer, I know my articles have brought in new business for me. As for my clients, they’re satisfied on two fronts: 1) backlinks are gradually built up and, 2) more customers find their websites. What they pay for my services is a cost they’ll need to recoup. I’m confident that my services are a moneymaker for them, otherwise why am I still doing article marketing?

Final Thoughts

One bit of advice that should be used is this: when you market your articles, submit what you write to just one directory. Multiple submits are a waste of time — find a directory or two or three that you like and send your articles there. Keep track of your articles including how many times each article is picked up and redistributed. Work on writing catchy titles, use your keywords wisely and put in place your sub-heads too.

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  1. I’ve only had a chance to write a couple of Ezine articles but the tips on catchy titles is a good one.

  2. Matthew C. Keegan says:

    Vance, without a catchy title you’ll miss out on readers and people who might be interested in downloading your article. Your content is important, but your title is the lure to attract your readers.

  3. Steve Mason says:

    Just like this one article marketing is never going to go away. I totally agree with the five points mentioned here, with no. 5 being the strongest of them all.

    Thanks for sharing.

    Steve Mason´s last blog post ..how to get a girlfriendMy Profile

  4. Hi Mathew,

    Wonderful post. Yes, I am huge fan of article marketing too.

    I would like to know your inputs on Content Spinning and Duplication though.

    I have always seen advertisements for Automated Content Distribution Software and wondered about the quality of 500 spun versions of a single article.

    Let’s say I distribute my article to 10 directories, do I have to spin it each time to create a new version to avoid duplication?

    Thank you for your inputs.
    Sanjay Nair´s last blog post ..10 Telltale signs that your business urgently requires a Content ExpertMy Profile

  5. Matthew C. Keegan says:

    Hi Sanjay,

    Thank you for your comment. Regarding article spinning, I don’t like this one bit. For one, the articles never come out right. That means in order to bring these articles to an acceptable format using proper grammar and good English, additional editing is needed.

    I understand when people want original versions copied and changed to create different articles. However, article spinning is a shortcut, one that renders the article poorly written and the reader frustrated. It would be better to write a new article from a fresh perspective.

    Matt Keegan