Google PageRank Update & Other Distractions

In case you missed it, Google exported PageRank to its toolbar within the past week. I don’t have an exact date to share, but it should show up on your toolbar. Perhaps you were busy playing with Google + or maybe you simply don’t care — in any case, as much as Google tries to take the wind out of its PageRank sails, the Internet routinely lights up with discussions about this dysfunctional website ranking system.

I’m one of those who pretends he doesn’t care about PageRank, but in reality I do. Back in 2005, when I launched by “The Article Writer” website, it quickly zoomed to PR6. I never could figure out why it jumped so high, but eventually it fell back, dropping to PR2 or PR3 before returning to PR4 more than a year ago, the number where it remains today.

Up, Down or Unchanged

I manage several websites and immediately visited those sites including ones owned by clients. Beginning with this website, I noticed a drop from PR4 to PR3, but I believe that ranking to be largely deserved — I neglected the site from mid-February to late June, going with guest posts only when I posted at all. Personally, I would have spanked the site harder and knocked it down another notch.

My main automotive website at autotrends.org is now ranked PR4, which is up one notch while wordjourney.com is also up a spot and is now ranked at PR3, where it was more than a year ago. Most other sites stayed the same, although I must inform a customer that one of his sites, which was ranked PR4 last year and then fell to PR2, is now ranked at PR0. I’m not certain why, but I think there is an ad issue that could be causing a problem. Hmmm….

Search Engine Optimization

Regardless of whether PageRank were to officially be killed off or not, there are some things you can do to optimize your website. For my two sites which increased in rank, I will tell you that I worked hard to write articles that people have linked to, including detailed book reviews, product reviews and news items. I didn’t take those steps to help improve PageRank, rather to increase each site’s visibility and strength online. I write with my readers in mind, which is the best way to get acknowledged for what you do. SEO is grand, but readers won’t bother with your site if what you write is poorly written, boring or both.

Another method I took advantage of is to send updates to Facebook and Twitter for my busiest websites. I just started doing that for this website, so I fully expect that I’ll be at PR9 real soon. Just kidding.

Funny, I should have known that something was up when I started to get a rash of link exchange requests for my “Auto Trends Magazine” website earlier this week. As before, I’m not into link exchanges, preferring to call out worthy content naturally as part of links within an article or at the end of each article in a “Resources” or “References” section.

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Google Loves Your XML Sitemap!

I just hung up my phone having concluded a long (and wearisome) conversation with a client whereby I explained the benefits of having a sitemap for their 200+ page website. The company has a nicely laid out HTML sitemap, but that wasn’t what we were discussing. Rather, our conversation centered on their need for an […]

Comments

  1. Great advice!! My page rank is 0 right now and i’m struggling to increase it. I’m using the facebook and twitter method you recommended, thanks for all the tips

  2. Hi

    I am proud to announce that starting this blog I have been honored with a good steady climb with Google Page Rank and this month Opening Minds now has a page rank of 4, yes, one from the Ranking of several Google updates page, but I’m pretty happy with the fact that it has gone up.
    Thanks