How to Globally Expand Your AdWords Market Reach

By Lior Levin

Google Adwords is great because it shows you suggested keywords for your ads and optimization based on your own language, but what about other languages? How can you know which keywords to use for those who speak Chinese, French, Russian or any other language that’s foreign to you? Well, you can now search for keywords in 56 different languages via Google’s new Global Market Finder tool.

With this tool, you don’t have to be limited to keywords in your native language, you’ll be able to reach over 80 percent of Internet users worldwide because you’ll now know which keywords to use in other languages as well as yours.

What Does This Tool Do?

“Google Global Market Finder uses data from Internet searches conducted around the world to show the number of times people search for your keywords in [...] 56 different languages. When combined with AdWords, Global Market Finder also showcases estimates of suggested bid, competition for each Google Translate translation for that keyword used in your target market.” So, it’s really a great learning tool that will help you reach customers worldwide using various ad formats like search engines, video, mobile devices and TV.

Global Market Finder automatically translates keywords into your customers’ language and lets you see where they’re searching for your product. If you’re not fluent in any other language, these are metrics that you really would have no way of finding out without hired help.

How Does This Tool Work?

You only need one thing to get started: keywords that describe your business. After selecting your location and language, you’ll need to enter these keywords in order to get see your results. It takes less than a minute to see your Geographic Distribution chart. As you can see from the image below, you can view different locations and then expand those to see other languages and keywords in those locations.

There are 4 other columns besides location:

• Opportunity - Ranks each country’s export opportunity relative to other countries.
• Local Monthly Searches – An approximate 12-month average number of queries for the keywords you entered based on countries and language.
• Suggested Bid – The suggested bid amount for your ad based on the corresponding keywords.
• Competition – The number of advertisers bidding on each keyword in respect to all keywords on Google.

Why Are These Metrics Important?

These metrics can greatly benefit your company because you’ll be able to compare the cost of gaining new customers with your product margins. You can then see whether you can afford to reach customers in a new market and if this step will be beneficial for your business.

Things To Watch Out For

Google cannot guarantee the accuracy of these keywords or that they will improve the effectiveness of your campaigns. Global Market Finder uses Google Translate to create the keywords, so they may not be always be 100 percent correct. You may need to use another source just to verify the keywords so that you can be sure they are a good fit for your ads. Using the wrong or inappropriate keyword could actually cause more harm than good. You don’t want to insult or turn off any potential customers.

Another thing you may want to keep in mind is that there’s no direct way (as of yet) to export keywords from Global Market Finder to your AdWords account. They recommend you use the Google Translator Toolkit in order to automatically translate your keywords and then share those translations with AdWords translators, who can edit and confirm their accuracy.

With Google’s Global Market Finder tool, you will not only boost your sales and customer-base, but also be a step above your competitors who are not using this valuable tool (or anything like it). As you can see, this tool is really great for companies who sell products and are looking to expand their global market. If you’re looking for that extra boost in profits and reach for your business, give Global Market Finder a try.

Author Information

Lior Levin is a consultant to a live chat support software company. Lior also works for an MA in Israel studies program in Tel Aviv University.

The New Age of Article Marketing

By Neil Jones

Article marketing has always been one of those tried and tested marketing mediums that has stood the test of time. With the constant changes that are evident in the online world and the new and sexy marketing methods being introduced daily, article marketing is still firmly rooted as a stalwart for website promotion.

But as competition in the online marketing industry has grown the ability to generate large amounts of traffic from articles submitted to directories has significantly dissipated. It wouldn’t be uncommon for one article to receive fewer than 10 views each month, revealing that article marketing might be losing its effectiveness. But guess what? At this very point in time there are marketers who are generating five figure monthly incomes from article marketing alone. Article marketing is still alive and kicking!

However, these marketers are utilizing an innovative technique to drive traffic to their sites through the use of article directories, a technique that defers from the traditional article marketing methodology. In this post I will reveal to you what this technique is and why it so effective.

What is the new age of article marketing?

Traditionally, article marketing was used to drive traffic to an internet marketer’s site from articles submitted to directories like Ezine Articles. In today’s environment this isn’t effective as the traffic generated is less than acceptable. For a marketer to succeed with this method he/she will have to submit 5-10 articles a day to receive a respectable amount of traffic from the directories.

The new age of article marketing goes against this trend and relies on article syndication. Article syndication is when an article you’ve written is picked up by other webmasters and published on their sites with proper attribution (links to your site to credit you). What these 5-figure article marketers are doing is basically writing an informative, engaging, and compelling article and submitting it to the top article directories. These articles are then used as web content, or newsletters by webmasters who feel the content will add value to their visitors or subscribers.

The power of this strategy is that one well written article can be syndicated to hundreds of traffic intensive websites. And this will result in traffic being generated from unlikely sources. Beside the traffic there will also be a number of strong backlinks that are built as well. An article written for syndication will have to follow certain criteria:

The article should:

• be engaging, value-adding, and informational
• not be hyped or “salesy”
• not be written to generate a click as a sales letter will

Article syndication does have its disadvantages as well and very often an excellently written article will go unnoticed, but don’t let this deter you as perseverance is the key to success using this model.

When your articles are re-published on other sites you will have the opportunity to form a relationship with the webmaster who published the article and this will lead to a greater amount of opportunities. You will find that the webmaster in question will begin re-publishing your articles more often when you have established a relationship with him/her.

And don’t forget: the traffic that you acquire from your republished articles will be passive in nature. This will result in a never-ending flow of traffic to your site, which will equate to multiple streams of passive income.

Author Information

Neil Jones specializes in launching ecommerce sites and is currently plying his trade as head of marketing for eMobileScan. With 18 websites based all around Europe this company is on course to become one of Europe’s largest online retailers of Industrial handheld computers like the Motorola MC75 and Zebra ZM400. Neil has been an online marketer for the past six years, and has owned and run a range of ecommerce sites.