Blogging For Dollars: Is That Possible?

I just realized that I’m working on a special message this month – Christmas Eve is just two weeks away, but in some respects I’m looking beyond the holiday season. This theme is something I’ve been talking about a lot lately — how to operate your freelance writing business.

I realize that the term “freelance writer” can used very broadly, but that is my intention. Some of my readers are editors, others are bloggers, yet many people are writers who are earning a living or supplementing their income by completing paid assignments from clients.

Beration Free Zone

thumb's upWhat this article certainly isn’t about is berating anyone for whatever types of assignment they choose to do or how much they decide to charge for their work. Certainly, you shouldn’t work for a paltry amount which means commanding $25 or more per article is a good place to start.

I will share with you some tips on “blogging for dollars” which is more accurately described as writing for a blog. There are three ways I will mention, beginning with the lowest paying gig up to the most lucrative:

Your Blog – Yes, your blog can become a money machine. But, in most cases you won’t make that much money at least from the beginning. Among the ways you can make money is to write paid reviews, sell text links, feature banner advertising, and run AdSense or similar pay per click advertising.

Every one of the six blogs I own or manage makes money from a few dollars per week up to several hundred dollars per month. To get to that point I needed to bring in the traffic which means that the topics I discuss including college/career, consumer information, cars, Christian/inspirational, and writing, has to be something that people will want to read. No, I don’t make my living off of the four blogs that I own, but they offer a nice supplement to my income.

Blogging Networks – Though the pay is usually higher that what most people earn from their own blogs, I’m not a fan of blogging networks. Still, if this is the path that you choose to take, then more power to you.

I was offered a position with a blogging network (b5Media) a few years back, but I turned the job down when I learned that my income was based on page views. In other words, for every 1,000 visitors to the blog, I would receive a dollar or two. That’s it.

Don’t get me wrong – there are people who like this sort of arrangement and are doing quite well, operating a blog that pulls in thousands of people each day. What is more, they earn a small base plus commission which means that they can get several hundred dollars per month. Yet, with 20 articles posted each month that means the top bloggers get $10-$15 per article for all of their hard work. Ouch.

Business Blogging – This is my favorite blogging opportunity for several reasons: the pay is good, the work is steady, and the recognition is also something that makes this kind of blogging special.

But it is also the hardest job to find – most good paying business blogging gigs are secured directly from companies, not from Craigslist, Elance, or message board communities. My gigs came from a writing customer who realized that he should have a blog. Those two blogs have elevated his business, bringing in more traffic, pulling in customers, and attracted advertisers.

In addition to writing most of the articles (once daily, five times per week), I backup the blogs, update WordPress as needed, keep the plugins fresh, and use social networking to broadcast changes. It is a lot of work, but I make good money because a long time writing client trusted my skills and believes that there is value in what I do.

Contributing Articles

If you can get a gig where you can get paid per contribution, that might be something for you to take. I didn’t add with the three other options, because this is one area I’m not all that familiar with. Prices vary depending on article length and subject matter as well as popularity of the blog. Expect to receive $10 -$30 per article.

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  • By Antony, December 10, 2009 @ 1:52 pm

    Nice post. Thanks for sharing. Also dropped EC here.

  • By Matthew C. Keegan, December 10, 2009 @ 1:55 pm

    Much appreciated, Antony. I’ve been visiting your blog lately and doing the same. Thanks.

  • By Dominique, December 10, 2009 @ 10:47 pm

    I always learn something new on your blog. Thanks for all the great information!
    Dominique´s last blog ..Are YOU angry yet? – Part Two My ComLuv Profile

  • By Matthew C. Keegan, December 11, 2009 @ 9:11 am

    Thanks, Dominique. I try to impart helpful and useful information, sometimes including stuff people already know but from my own perspective.

  • By The Hawg!, December 14, 2009 @ 10:10 am

    I was making some pretty good money at paid posting until Google zapped my PageRank. Occupational hazard, I suppose.

    Speaking of freelancing, the troubles the newspaper industry are facing have worked out pretty well for me. I supplement my “public relations guy” income by writing three articles a week for a small newspaper that had to let a reporter go. They save money, I make some pretty decent cash. Everyone wins.
    The Hawg!´s last blog ..Christmas shopping like a champion My ComLuv Profile

  • By Matthew C. Keegan, December 14, 2009 @ 10:15 am

    Hawg, newspapers have to look for ways to adjust and survive. You give an excellent example of one way they are doing just that — replacing staff with contract workers.

    I’m sure that this upsets people who are long established in the field, but what choice do newspapers have? The internet has disturbed media and we all must learn how to adjust.

  • By Laura, February 25, 2010 @ 9:57 pm

    I decided to experiment with blogging, having absolutely no experience, and I am truly amazed that today, after two toddler naptimes and a couple hours after bedtime, Google AdSense tells me I’ve already made $2.84. Whoa! I chronicle my experiment here.
    Laura´s last blog ..$2.84 My ComLuv Profile

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