I Took A Bite Out Of Bit.ly!

Honestly, how do you keep up with all of it? I mean, how can you possibly track all of the wonderful web applications, extensions and related paraphernalia which are rolled out, updated and refined on what seems to be a daily basis?

Biting Bit.ly

A case in point is Bit.ly, an odd sounding but amazingly resourceful URL shortener packed with all the amenities you can imagine. Not only are your web addresses shortened when you use this tool, but you can change the suffix to something that is uniquely yours.

For example, when I created an automatically shortened link for this lengthy URL: http://thearticlewriter.com/autowriter/no-mahindra-models-this-year/, Bit.ly rendered http://bit.ly/xWeBv instead.

But it gets even better than that.

Next, I adjusted the URL to read http://bit.ly/mahindra-trucks/ which allowed me to claim “Mahindra trucks” as my embedded word phrase. Why was this important to me? Well, Mahindra will be selling their all new pickup trucks in the United States beginning Spring 2010, therefore I wanted a recognizable and highly searchable web address to match my article. After all, if I’m to promote my authority as an automotive columnist, you should be able to find some of my cutting edge articles, right? You bet!

Certainly, I could have used an abbreviated URL on my blog post, but I don’t: I prefer to match my title with my URL which makes for some very long Twitter-unfriendly web addresses.

Customizing Bit.ly

Of course, what good is a URL shortener if all it does is whack your address and allow you to customize it? Certainly, having statistics to go along with your work would help.

Indeed, Bit.ly offers registered users the ability to track their links by seeing just how many people click on their links over a period of time as well as within the past hour, what sites are referring traffic to your URL, the countries from where clicks are coming from, and what Twitter conversations are mentioning your URL. Track buzz in real time or sort through that information days later. The choice is yours.

Bit.ly is, by the way, the default URL shortener for TweetDeck and was recently incorporated into Twitter itself. This is good news, because a number of web shortener applications have closed down or will close down eventually including Tr.im. This means that if your web shortener dies, then your links will perish too – not a good prospect, especially if you’ve put so much time into working your links.

Influencing Bit.ly

In just a few days I entered 75 links into Bit.ly from across my site network in a bid to gauge effectiveness. I mixed new articles with old ones including some I had tweeted in the past. A handful completely bombed because they ran out of tweeter juice ages ago. Still, the related statistical information comes in handy, something I will be using along with Google Analytics to help me monitor traffic, referrals, locations and more.

Are you using Twitter? Lots of people are and, according to Danny Sullivan, it ranks up there with Tiny URL which is the grand-daddy of all address shorteners on the market.

Libya Bit.ly

Lastly, the .ly extension for Bit.ly stands for Libya. That country has had its ups and downs over the years, which may cause some people to worry that Libya could one day whack Bit.ly, Owl.ly and others who are using this domain extension. But, with two million dollars in recently funding, the investors in Bit.ly don’t seem to be worrying about this URL shortener’s long term survival, thus I won’t either.

How To Unwind Unfavorable Client Agreements

Feeling trapped? Don't allow the big cat client keep you caged!

One of the advantages of having a lengthy track record as a freelance writer is that you have many more assignments under your belt than the person who is just starting out.

We’ve all been there: sending out queries, bidding on freelance sites, responding to client requests and more. Days, weeks, months, perhaps years of slogging for work, handling your share of rejections and putting up with assignments you’d rather not take but for the simple fact that you have bills that must be paid, clothes to put on your children’s backs and food needed for the dinner table.

Your Tipping Point

At some point in your freelancing career you should reach a favorable tipping point – a place in your life where you can pick and choose your customers, perhaps finally saying “enough” to the handful of clients who really aren’t contributing to your bottom-line.

Sure, you’re getting paid and you may be fairly well compensated for your work. But, you’ve also have had it with bending to the whims of the moment, coming to the realization that a few of your client agreements should simply be unwound, allowing both parties to pursue a fresh direction.

Now I’m saying this to you assuming one thing: you have more than enough work on your plate or prospective work in waiting to keep you busy without one or more of your current clients. If not, you need to begin working on lining up new customers or tapping your active client base for additional assignments. And don’t worry about today’s economy – lots of us are working at overcapacity right now; if you’re good at what you do, then the work is certainly there.

Letting Go

But what is holding you back? I think I know, because I’ve been there myself: certain thoughts or feelings which may be keeping you from making a move that may seem difficult for you to execute, but offering long term and far reaching benefits.

Please read on to see if one or more of the following concerns resonate with you:

I won’t get a recommendation – We’ve been trained to supply references for our clients and some freelancers have detailed information about their previous assignments on their websites and/or LinkedIn profiles. While having a strong LinkedIn profile is smart business, that doesn’t mean you have to list every client or give an account for every moment you worked.

Until recently, I hadn’t provided a resume to anyone for more than three years. And why is that? Because no one asked. The same can be said about a recommendation: if you’re worried that an angry or vindictive client won’t supply a positive recommendation for you, then why list them in the first place? There is no rule saying that you must mention them by name — after all you work for yourself and you don’t have to list every single client you’ve ever had.

I want this client, but not for financial reasons – I’m certainly not telling you to get rid of every difficult client nor am I advising you to dismiss those customers who on occasion present an out of the ordinary demand. Hopefully, you’ve developed needed thick skin to repel every day slights and short term insults as you reach for your goals.

What I am saying is that you may be keeping a customer on for some other reasons, perhaps as a favorite to them or as a feather in your cap (look ma, I am published!) or for some sort of personal validation. I don’t know your reasons for keeping them on, but you probably do. Envision yourself one, three or five years or more out…can you see yourself writing for this client at some future date? If not, why not cut the strings sooner, rather than later?

I need this client for networking – Some clients are so huge that they seem larger than life. In 2005 to early 2006, I was working for one such customer. He provided what amounted to be as much as 90% of my income while indirectly allowing me to get my foot in the door in the automotive industry. Needless to say I lost the client when they decided to move in another direction (selling several websites), putting my family in a disastrous position that took me many months to recover from.

What I should have done was to reduce my dependency early on by limiting my work for this one client while pursuing other opportunities. Needless to say, I now manage two of the larger independent automotive blogs and and am an automotive columnist for other two publications. Yes, it was those articles I wrote for this client that caught the attention of people in the industry, but I still could have gotten their attention by writing fewer articles for this one client. Live and learn!

Moving On

Naturally, the moving on process can take time, perhaps the better part of the year especially if signed contracts weigh in. Yet, if you’re unhappy with a client and there is other work available which can replace what would soon be lost, then what have you got to lose? A huge burden, perhaps.

Photo Credit: Daniel Heitz

See Also — How To Write Your Op-Ed Piece