A lot has changed since I first wrote this article, so I am sure we’ll all be discovering that Bing has benefits not realized with Google search. I like the idea of maximizing your Bing presence while not being concerned about Google. I think there is room for this — if you perform very well with Bing, then how you do with Google won’t matter. You’ll carve out a niche with Bing, which will only grow greater when Bing replaces Yahoo search.

My company consistently ranks higher in Bing. When bing becomes 28% of the market I will focus on making Bing happy because even with that limited market share I will be seen by more people because I am on the first page across the board for all my keyword search terms. If 80% of my customers are coming from a search engine that has 30% of the market, why should I focus on making Google happy? As a marketing consultant I can only take on so much work so growth is not important, a constant flow of customers is.

My point is this: It takes a lot of time to do what is needed to rank well in search results with Google. I do nothing for Bing and since it has been live I have had a lot more business because I rank better in Bing results. If I do not spend the time to make Google happy, my content that is the most relevant for search results will not be in Google’s search results. People will switch to bing because its results are more relevant due to the fact its results are not filled with all this directory garbage that I am competing with in Google.

My time is better spent getting paid for it than participating in Google’s dog and pony show to get ranked well in it’s search results and I certainly am not going to pay all these directories what would amount to $700-$1000 a month to have the same placement I am getting from Bing for free. Our website is fantastic, error free, and SEO’d to the hilt but because we do not have a lot of PR7 links pointing to us and our domain is not very old we suffer in Google…

But we are a great company that does a great job and our content is fantastic…. Where is the logic?

Bing is taking market share from Google because I went from using Google to using Bing and I am sure I am not they only one. I support Bing and I will continue to do so and that is the viral marketing Bing is starting to get. Bing is a search engine, Google is becoming a paid directory.
.-= Roy Hunter´s last blog ..Internet Copywriting: Writing Website Copy, Part Two =-.

@Karl — I’m staying with the Big G. I like Bing for fun, but when it comes to serious search, my money is with Google.

@nour — Google rules in the US as well as overseas. They are dominate and it will take some might mistakes on their part if they’ll ever cede marketshare to Microsoft. I just don’t see that happening.

Karl

Mind you, Google Search is dominate so there really hasn’t been much competition to speak of. I like Bing as an alternative to Google Search, but the lion’s share of my searches are still with the Big G.
.-= Matt Keegan´s last blog ..Smart Ways To Enact Real Health Care Reform =-.

The irony of the situation is how Microsoft is putting out statements that extol the agreement as one that will give consumers more choice. They certainly were not thinking about consumer choice when they hard coded Internet Explorer into the Windows operating system.
.-= LarryJackson´s last blog ..Microsoft and Yahoo to take on Google =-.