Let’s Bring January To A Close!

One day is remaining for this first month of 2009 and I cannot properly express to you what a whirlwind of a month that it has been for me.

playful kittensThankfully, my business remains stable, but the dark clouds are on the horizon. If I pay too much attention to the daily layoff reports, I can quickly grow discouraged. Instead, I’ve chosen to focus on those things which are much more uplifting or at least those things which have nothing to do with the economy!

The Time To Launch A Business Is Now

I am discovering what seems to be a greater number of people who have decided to go into business for themselves.  My cousin is partnering with a friend who launched a “green business” after spending the last twenty-five years in retail. He has had the unfortunate experience of working for two retailers who went bankrupt, though those jobs disappeared well over a decade apart.

I think a lot of people are deciding that they’ve had enough and have decided to venture out on their own. After all, what have they got to lose? Answer: steady pay, an ungrateful boss, crabby co-workers, lousy commute, etc. Best wishes with everything, Jerry, your past successes heading up various retail locations will work to your advantage.

As far as my current group of clients, I’ve encouraged everyone to hang in there. It is easy to focus on the negative while missing opportunities that are sitting right before your eyes. This is a good time to snap up a business (such as an online store or a blog) as prices are much lower and some people want to get out. I like to keep my eyes on Sitepoint to see what is out there.

Prepare Now And You’ll Prosper Later

I truly believe that people who position themselves now for the coming recovery — and the recovery will come — are those folks who will shine later on. I’ve come across any number of people who are panicking which can lead to irrational behavior. Don’t be too quick to make a drastic decision when the heat has been turned up in your life!

I distinctly recall the tough recession of the early 1980s and it was worse than this one, but we recovered and the economy eventually soared. That gave way to the go-go 1990s when the technology sector boomed. I am, however, cautious about this pork laden “stimulus” bill making its way through Congress — what impact that it will have on the economy several years hence is the great unknown.

Taking My Business To The Next Level

Besides meeting all of the needs of my present clients, I am keeping my eyes open for more work. But, instead of actively pursuing specific jobs at the moment, I’m gauging what is out there and considering how I can best accommodate an increased workload.

Part of that review involves me reassessing my business and planning for the future. I’ve never done this before (at least that far out), but I’m looking at establishing attainable goals that I want to reach three years or more down the line. I can see that laying a solid plan now will help me move in that direction.

Not Ready To Put Out The Help Wanted Sign

Help WantedTo this day, I’ve been a one person business but I’m mulling taking on — gasp! — at least one employee or perhaps contracting out work. Don’t send your resume to me just yet, because I don’t have anything in place right now and I can’t see me going that direction before the year is out.

I can recall quite a number of conversations I had with people early on (I launched my business in November 2002) where I insisted I would never take on staff. But, some of the projects I could end up handling would be all the more easier to do if I had people working with me. I write like the dickens all throughout the day, but some of those assignments could be farmed out to a qualified writer.

I suppose what we think is right for the moment will apply always, but just thinking about working with someone is a fresh thought, one that involves a lot of consideration. If and when I do make a change you’ll know about it here.

Enjoy your weekend.

  • By Guffin Mopes, January 30, 2009 @ 6:29 pm

    Hey,
    I think it’d be a great idea to start contracting out work,
    In fact I have started up a community for freelance writers and web entrepreneurs you might want to check out.
    Click the name!

  • By Matt Keegan, January 30, 2009 @ 6:33 pm

    Thanks for the advice, Guffin. If I don’t need someone to work on-site, I certainly believe I can tap a nice pool of freelancers to provide what I need to get the work done. I visited your site and like the recommendations you have made. Best wishes with connecting people for freelance work.

  • By Mike, January 30, 2009 @ 8:08 pm

    To quote Meatloaf: “You took the words right out of my mouth”. Although, I would like to clarify for the rest of Matt’s readers, the second line of that particular chorus is not true…

    I was having this exact discussion with someone just a couple of days ago.

    NOW is the time to branch out on your own.

    During the last recession, there was no Internet. There were no ways of operating a business without substantial outlay. This time it’s different. The fact that you are even reading this comment means you have already made the one substantial outlay you need to thrive.

    Your computer.

    Forget all those ‘Get Rich Quick’ shamsters. Invest some time and effort into evolving your online business right now. You will reap the rewards.

    Mikes last blog post..I’m Worthless And Weak

  • By Matthew C. Keegan, January 31, 2009 @ 6:12 am

    Well said, Mike. I fully agree!

    Everything that people need to connect with other people can be done through their computer. Online sales continue to mushroom with Amazon posting strong profits and a sales increase this past quarter when mostly everyone else took it on the chin.

    Get in the game now and you’ll be ready to do battle, thriving when so money others are seeing their businesses slip away.

  • By Derl, February 4, 2009 @ 12:09 pm

    The short term motivation is easy but if you can stick with it and stay motivated your business will be a success.

  • By Matthew C. Keegan, February 4, 2009 @ 12:35 pm

    Nicely put, Derl. So true too: as with anything, if you can get past the humps, you’ll do just fine. Otherwise, like so many people, those humps can stop unmotivated people in their tracks, perhaps permanently.

    By the way, click on my name for some very good tips from a friend of mine regarding successfully running a small business.

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