Going Beyond On-Line Distribution With Your Press Release
If you own a business, or you are involved with a civic group, politics, head up an important website, etc. then you may have given some consideration to issuing a press release to let the news media know what is going on with your group, organization, or site. A compelling press release has been written, an on-line distributor has been carefully selected, and all you have to do now is wait. Is that it? No, not by a long shot. There are some additional steps which you can take to ensure that your press release is maximized to its fullest potential. Neglecting these additional steps will likely mean that you are not getting the most out of your news release.
Most of my customers are individuals and small businesses without the budget to hire a public relations firm to help them get noticed. By turning to me, they know that they will get a well written press release with the option to have me distribute it via an on-line distributor such as PR Leap. If we go with PR Leap, then I typically urge them to select the $50 newswire service add-on to maximize on-line penetration.
Tags: articles, editing, news release, press release, Writing
General | Matthew C. Keegan, 29 Jan 07 | 
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